AMSTERDAM: As part of its series of reports designed to help businesses to trade profitably with the world's emerging markets, global credit insurer Atradius has published 'Trade successfully with India'. The report lists ten principles that business should adhere to when seeking to make their mark in this vast and diverse market.  Those principles include understanding the family oriented business culture, complying with India's foreign trade policy, import regulations and competition law, and taking measures to protect against the risk of non-payment.

Arun Soundarajan, Atradius country' manager in India, comments: "In a country as large and complex as India, there are no simple solutions, but many shades of grey.  To avoid the failure of their business venture, foreign suppliers must do their groundwork, take time to understand the demographic and the business culture and above all be patient, because building trusted relationships comes before the signing of the contract. If they do, India holds many opportunities, not just for major multinational corporations but for medium sized and small businesses too. And it is essential to adapt products and service to meet the expectations of the Indian market."

'Trade successfully with India' can be downloaded from the publications page of http://www.atradius.com

About Atradius
The Atradius Group provides trade credit insurance, surety and collections services worldwide, and has a presence through 160 offices in 42 countries. Atradius has access to credit information on 60 million companies worldwide and makes more than 20,000 trade credit limit decisions daily. Its products help to protect companies throughout the world from payment default risks associated with selling products and services on credit.

http://www.atradius.com