Housejoy Gears Up to Help your Maid Breathe Easy this Diwali

Business Wire India | 21 Sep, 2017
The Diwali holidays are fast approaching and everyone is pumped up for it. The reasons though, are myriad. For some, this is the time to meet old friends and family members; others just want the sweet bliss of extra sleep. No one however, wants to spend their Diwali morosely scrubbing their floor, least of all your friendly neighborhood bai. Diwali cleaning is a task that would have probably stumped Hercules, and your poor Bai is just a mere mortal. Housejoy has realized that this perilous task needs a little consideration.

Keeping in mind the hassle of Diwali cleaning and the urge to impress your near and (not so) dear ones, home cleaning is a task best left to professionals. This is the insight that Housejoy captures beautifully in their new digital campaign around #happyfestivities. The tongue in cheek video shall incite quite a few chuckles along with a resonance with the message. The video can be viewed here - https://www.youtube.com/watch?v=ytWu107AEq0

Rashi Lachhwani - Category Head at Housejoy says, âWe believe that Diwali is a time to kick back and relax, and spend some quality time with oneâs family. That can never be done if youâre constantly fretting about cleaning your house. The professionals from Housejoy shall take away all your worries as they expertly tackle all the nooks and crannies of your House. This campaign seeks to communicate just that. A squeaky clean house is just a tap away!â

Shinoy Thomas, Graffiti Collaborative added, âOur concept is based on the insight that Diwali cleaning is usually left up to the woman of the house and the maid. It ends up being a painful experience. Housejoy comes in at this stage as the savior to help all ladies enjoy the best parts about Diwali and leave the dirty bits to us!â

Credits:
Conception & Execution - Graffiti Collaborative
Agency - Graffiti Collaborative
Credits - Housejoy