Britney offers her apparel collection

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PR Newswire | 30 Jun, 2010
NEW YORK: Teens can now get a piece of Britney Spears this back-to-school season as the international pop star designed her first ever limited edition collection of apparel and accessories for junior lifestyle brand, Candie's available only at Kohl's.

The limited edition collection of day and evening looks, handbags and jewelry, titled "Britney for Candie's," will be available at Kohl's and www.kohls.com starting July 1st, while products last. From the perfect jean to the must have little black dress, the collection was inspired by Spears' favorite music and movies.

Britney Spears said, "I was so excited when Candie's asked me to design my very own clothing collection. Designing was a really fun, new way for me to express my creativity and I really wanted to create something by me for my fans. I hope you guys love it."

The national marketing campaign includes television commercial, print ads, outdoor, online as well as being integrated into Kohl's back-to-school marketing initiatives.

The print campaign was shot by fashion photographer Cliff Watts in Hollywood CA, and the television commercial was produced by famed music video director, Chris Applebaum. Spears is shown wearing her limited edition collection along with personal handwritten notes such as, "You'll love these jeans!" and "Love this skirt for dancing...fun & flirty."

During her 10 year career, Britney Spears has had 5 albums debut at the #1 spot on the Billboard Top 200 Albums chart, as well as 23 Top 40 hits on the Billboard Pop Singles chart. Worldwide, Britney Spears is one of the top-selling artists of the last decade and has sold over 63 million albums. Spears recently became the first artist in over three years to debut No. 1 on the Billboard Hot 100 Chart with her latest song, "3."