UrbanClap becomes Urban Company to be 'globally acceptable'

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SME Times News Bureau | 30 Jan, 2020
Gurugram-based home services start-up UrbanClap on Thursday said it rebranded itself as Urban Company in line with the company's ambition to be a horizontal gig marketplace, with a global footprint and leadership position across service categories such as beauty & wellness and home repairs & maintenance.

"It was also important for us to have a brand which is globally acceptable. From the neighbourhoods of Darling Harbour in Sydney to the condominiums of Gurugram, Urban Company is a simple name with universal appeal," Abhiraj Bhal, Co-Founder, Urban Company, said in a statement.

"What remains unchanged is our commitment to offer reliable and affordable services at home. This is enabled by working closely with our service partners, helping them with up-skilling, financing, insurance, product procurement etc., transforming them into micro-service entrepreneurs," Bhal added.

UrbanClap was launched in November 2014 with a handful of service professionals. Over the past five years, it has expanded to three other countries -- Australia, Singapore and the UAE - and built a fleet of over 25,000 trained professionals and served over five million households.

Urban Company said the new brand encapsulates its strategy to offer multiple types of services at home such as Urban Beauty for salon and makeup services for women at home, Urban Spa for massage therapy for men and women at home, and Urban Grooming for haircut and grooming services for men and kids at home.

Other services include Urban Repairs for electricians, plumbers, carpenters, AC and appliance repair; Urban Cleaning for regular and deep home cleaning solutions; Urban Painting for professional home painting services; and other services, such as fitness and yoga at home and pest control.