Google 'most attractive' Internet brand in India

Top Stories

»	FPIs pump in Rs 8,831 crore into Indian equities, highest single-day inflow since March
»	GeM empowers over 1.85 lakh women-led MSMEs, 31,005 startups: Piyush Goyal
»	Sensex, Nifty open lower on mixed global cues
»	Indian stock market ends higher, defence sector remains resilient
»	Need to further strengthen financial inclusion initiatives: FM Sitharaman

SME Times News Bureau | 23 Oct, 2013
Google is India's most attractive Internet brand, says new research by Trust Research Advisory (TRA).

With a growth of 31 percent over last year, India has 74 million Internet users. This has helped it surpass Japan to become the world's third largest Internet user base after China and the US.

Yahoo has emerged as the second most attractive Internet brand. Facebook occupied the third position.

"The surprise result in this list is Yahoo’s 2nd rank among India’s Most Attractive brands beating even Facebook. Yahoo's second rank shows that the new strategies being adopted by it are working, and working well at that. If this brand continues to move in the direction that it has set in the recent past, it is on a sure footing to regain its popularity back soon," N. Chandramouli, chief executive officer, TRA said.

The primary research was conducted with 2,505 consumer across 16 cities based on TRA's proprietary matrix of attractiveness quotient based on 36 Traits.

TRA is an actionable insights and brand intelligence company dedicated to understanding and analyzing stakeholder behaviour through two globally acclaimed, proprietary matrices of Brand Trust and Brand Attractiveness.