Information dissemination: it pays to be informed

Bikky Khosla
The export-import community of India comprising mostly Small and Medium Enterprises (SMEs) is faced by several challenges. While access to easy finance is the foremost hurdle, lack of information seems to be the other major reason why we lag behind. Information in the form of news updates is one area which we (sadly enough!!) never attach much importance to.

Without proper and timely information dissemination, SMEs tend to lose out on many counts. There are frequent policy changes and many initiatives announced by the authorities which never reach us or we never bother to pay heed to.

If the export-import community doesn't keep abreast of the changes around it, it actually loses out to its competitors.

It's actually a dangerous proposition to jump into the export-import business without keeping oneself up to date on the surroundings — where to export, quality control, measures of individual nations, trade policies of these countries, etc... are just some of the issues we need to know comprehensively.

And the best way to do this is by taking time out and going through the news updates each day....and it helps. Unless we are not aware of what our competitors are doing, it's a fruitless effort to do business blindly.

Trust me...huge businesses and their patrons are there at the top because they kept themselves up to date and worked accordingly. You can do so too...all you need to do is to act fast.