SME Times is powered by   
Search News
Just in:   • Over 25 injured as bus overturns in MP's Chhindwara  • Centre has released Rs 50,571 crore to states as special assistance  • India’s power consumption up 5 per cent in Nov  • AMRUT 2.0 scheme allocates Rs 66,750 crore to help cities become 'water secure  • CRISIL reaffirms strong credit ratings for Adani Group firms 
Last updated: 05 Mar, 2016  

MILKFED to Put up Kiosks at IOCL Outlets

NewsVoir | 04 Mar, 2016
MILKFED today signed a Memorandum of Agreement with Indian Oil Corporation Limited (IOCL) to put up ‘Verka’ kiosks at the selected Retail Outlets of IOCL. Oil Corporation Limited has retail outlets at various locations to market the petroleum products and to provide value added services to the customers. Now these customers can enjoy healthy and tasty products of Verka at the IOCL outlets while they fill their vehicles’ tanks.

 

Milkfed always strives to bring the best of its products to the consumers. They always look out for new avenues to reach the consumer. With this agreement the favourite verka products will be readily available at the IOCL outlets.

 

Speaking on the occasion Mr. Amarjit Singh Sidhu, Chairman, MILKFED. said “Verka is an admired brand of milk products amongst the customers. We are always looking for engagements points to serve our customers better. By collaborating with IOCL  we will be able to deliver the best of our products to the consumers more conveniently. This association will provide us an opportunity to tap on the large consumer base of IOCL and expand our footprints across the region. It was also provide employment opportunities to local youth.”

 

“Verka is the leading dairy brand in the region.  It is our pleasure to associate with Verka to provide our customers healthy, tasty and superior quality productsat our outlets.“ said Mr. P.K.Das, Executive Director, Punjab State office, Indian Oil Corporation.

 

IOCL has about 2200 retail outlets in 3 states of Punjab, HP and JK. Verka products will be available at selected outlets.

 

About Verka

The brand ‘Verka’ derives its name from the first modern dairy established in North India by Government of Punjab at Amritsar in the village named Verka in 1963. Under Operation Flood, consequent to the establishment of National Dairy Development Board (NDDB) in 1966 and replication of the three tier cooperative set up in the dairy sector (based on “Anand Patern”), the Punjab State Milk Producers’ Federation was established in 1973 as the apex dairy cooperative converting the existing dairies at Amritsar, Ludhiana and Mohali into Cooperative Milk Unions marketing the brand ‘Verka’.

 

Verka has a wide range of products including different variants of Pasteurized Packed milk, Ghee, Table Butter, Skimmed Milk Powder, Whole Milk Powder, Cheese, Tetra Pack Products, Sweetened Flavored Milk, Ice Cream, Fresh Products like Lassi, Paneer, Dahi, Kheer, Indigenous Sweets. The products are available in Punjab, Haryana, Himachal, Jammu and Kashmir and Northeast India. Verka also exports ghee to countries like Middle east, Australia, Japan, New Zealand and Malaysia.

 
Print the Page Add to Favorite
 
Share this on :
 

Please comment on this story:
 
Subject :
Message:
(Maximum 1500 characters)  Characters left 1500
Your name:
 

 
  Customs Exchange Rates
Currency Import Export
US Dollar
84.35
82.60
UK Pound
106.35
102.90
Euro
92.50
89.35
Japanese Yen 55.05 53.40
As on 12 Oct, 2024
  Daily Poll
Will the new MSME credit assessment model simplify financing?
 Yes
 No
 Can't say
  Commented Stories
 
 
About Us  |   Advertise with Us  
  Useful Links  |   Terms and Conditions  |   Disclaimer  |   Contact Us  
Follow Us : Facebook Twitter