PR Newswire | 05 Sep, 2014
MUMBAI": Onam marks the commencement of the biggest harvest festival of Kerala. It is a celebration of propitious beginnings that merits a commemoration with the symbolic festive range of platinum jewellery. On this celestial day, Kalyan Jewellers offers a perfect gift of love in a pure and wondrous metal from the heavens, known to have arrived on earth through a meteorite crash almost 2 billion years ago.
This exclusive platinum pendant, an emblem of wheat chaff symbolic of the harvest season, with channel set diamonds and a single string of green tsavorite stones, looks striking when adorned on a neck of a woman. It balances the traditional and auspicious intent of the festival, along with its modern design outlook.
White is the colour that symbolises prosperity and precious platinum is a naturally occurring white metal. Platinum jewellery is as close as you can get to absolute purity as every piece is 95 per cent pure, as compared to for instance 18k gold, which is 75 per cent pure. From the time that it is mined to the final piece of jewellery and thereafter, the metal remains absolutely white and it does not wear away, fade or tarnish with time. The metal is crafted into beautiful forms of jewellery with fine designs that showcase a balance of tradition with modernity.
Price Range: Rs.35,000 to 45,000*
*Prices subject to vary depending on daily metal rate, metal weight and quality and size of diamond
In order to assure consumers of the purity of platinum jewellery, each piece of platinum jewellery comes with a Quality Assurance Card and bears the purity hallmark of 'Pt 950' stamped inside the piece. This also serves as an assurance of a 'buy back' programme. For further details log on to: http://www.preciousplatinum.in
About Kalyan Jewellers:
Kalyan Jewellers is the largest jewellery chain in India, headquartered in Thrissur city, Kerala. T.S. Kalyanaraman is the Chairman and Managing Director. Kalyan Group is the holding company of Kalyan Jewellers. Due to persistent demands from customers in the textile store, Sri. Kalyanaraman decided to enter the jewellery trade in the year 1994. The group never had to look back since then and now it has 36 shops over Kerala, TN, Karnataka & AP.
Media Contact: Divya Dulani, divya@actimediaindia.com, +91-22-66823333, Actimedia
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