SAN DIEGO: BUMP.com, a new entry to the mobile/web communications and messaging space, today announced its official launch at the DEMO Fall 2010 technology conference.

BUMP.com offers users the ability to safely send voice, text and email messages to motorists based on their license plate numbers. Once a message has been sent to a license plate through the BUMP.com service, the information is stored in the service's database until the owner of the plate registers with BUMP.com. This process is known as "claiming" a license plate.

"The fusion of the existing vehicle registration network and BUMP.com's proprietary imaging and communications technology creates a completely new way of communicating with other people, and a new form of 'motion-demographics' for businesses," said BUMP.com founder and CEO Mitch Thrower, a San Diego-based entrepreneur. "It's also important to note, that we are disabling texting when our smart phone apps are moving, and only allowing voice messaging for safety," he said.

"For consumers, BUMP.com offers an exciting new tool to safely connect with other people in real time, using license plate numbers as a sort of hyperlink", said Thrower. "For businesses, the new service provides a venue for highly specialized and targeted marketing based on the consumer's personal likes, dislikes and driving habits," he said.

The service will likely be used by fast food companies to profile the purchasing habits and preferences of drive-through customers, professional sports teams to market directly to the fans who attend events and other types of marketers. BUMP.com's automated license plate recognition technology reads five license plates per second at speeds of up to 150 mph.

BUMP.com was founded and incorporated in August 2009. The company is capitalized under venture capital and private family equity. It closed a Series A capital raise of $1 million in June 2010. Thrower's previous ventures have included The Active Network, Inc. (Active.com), a software, marketing and registration powerhouse, and San Diego-based Competitor Group, Inc., a platform media and race event company specializing in the endurance sports sector.

About BUMP.com

"BUMP.com is a safety, marketing, membership and communications platform that allows users to connect online and offline via unique identifiers, including license plates, mobile phones and online profiles.

BUMP.com offers web and mobile messaging tools for consumer and commercial markets. Connect any existing digital profile with your offline real world unique identifiers at BUMP.com, enabling your license plate and mobile phone to become a link to the world you are interested in."

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SOURCE BUMP.com