PR Newswire | 04 Jun, 2010
LONDON: Caspar de Bono, the Managing Director of B2B, Financial Times, is the latest top speaker to be announced for the 2nd European Summit on Measurement organised by AMEC and the Institute for Public Relations to be held in Barcelona from 16-18 June.
He is joining a panel of speakers on Wednesday 16th June who will talk about "News online - an uneasy birth", a workshop examining the impact and developments of content licensing.
Mr. de Bono is responsible for the business to business (B2B) activities of the Financial Times Ltd which includes the FT's syndication and corporate content sales. He leads the initiative to create direct relationships with the corporate users of FT journalism. This required a switch from a wholesale model, where third parties could sell subscriptions to FT journalism, to one where the FT forms a direct relationship with the corporate user and permissions access rights via multiple platforms. He became a board member of the Financial Times Ltd in January 2007. For more details on this workshop session and all the programme speakers visit the Summit website (http://www.ameceuropeansummit.org/).
Jeremy Thompson, Chairman of AMEC's Licensing Committee and Managing Director of Durrants, said: "We are delighted Caspar has agreed to talk at the Summit. The workshop on content licensing is of real business importance to communications professionals."
Other speakers in Barcelona include: Fernando Rodés Vilà , Chief Executive Officer of Havas, one of the world's leading global advertising and communications services groups; Juan Manuel Cendoya, Global Marketing and Communications Director for Banco Santander; Prabhakar Raghavan, head of Yahoo Labs; Roger Ormisher, Director, Global Communications, Nissan Motor Company; Antoney G. Wilkinson, Staff Director Global Communications, FedEx Corporation; Andre Manning, Vice President and Global Head of External Communications, Royal Philips Electronics; Mohini Ghai Kramer, Head of Marketing Unit, the International Committee of the Red Cross.
AMEC (http://www.amecorg.com/amec/index.asp), the International Association for Measurement and Evaluation of Communication is presenting the Summit with the Institute for Public Relations ( http://www.instituteforpr.org/). EarlyBird registration discounts are now available through the website, together with a special rate negotiated at the Meliá Barcelona, Barcelona. Accommodation can be booked through the Summit website.
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