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Titan will now make helmets, perfumes
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SME Times News Bureau | 29 Aug, 2013
Country's leading watch, jewellery and eyewear maker Titan is set to make helmets in its new avatar as a Company instead of Industry with the star logo as its new identity.
"As part of our strategy to foray into unorganised and underserved
segments in retail space, we will enter the helmet market in early 2014,
with a superior quality product to ensure safety and comfort of
two-wheeler riders," Titan managing director Bhaskar Bhat told reporters
in Bangalore on Wednesday.
Though there are a number of helmet makers in
the unorganised sector across the country, their market is fragmented
and their products are not eco-friendly for millions of motorbike riders
in hot and humid conditions.
"The potential for quality and
branded helmets is huge in the absence of eco-friendly products in
tropical conditions. We will design and engineer a helmet that is not
only protective, but also comfortable to all riders," Bhat said.
The
company will, however, not manufacture helmets but source them from
vendors in the sector and market them under its Titan brand.
The 25-year-old company also plans to enter into fragrance market in the near future.
A
joint venture of the Tata Group and the Tamil Nadu Industrial
Development Corporation (TIDCO), the company posted a turnover of
Rs.10,009 crore in the last fiscal (2012-13), registering 14.5 percent
annual growth.
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