The main objective of Design Clinic Scheme is to enhance industry understanding and application of design and innovation, and to promote design as a value adding activity and integrate it into mainstream business and industrial processes of Micro Small and Medium Enterprises (MSMEs).

The total scheme budget is Rs.73.58 crore, out of which Rs.49.08 crore will be the Government assistance and the balance amount will be contributed by the beneficiary MSMEs. About 200 clusters will be covered under the scheme.

Objectives
· To bring the MSME sector and design expertise into a common platform.

· To provide expert advice and solutions to design problems, resulting in continuous improvement and value addition for existing products.

Activities
· Setting up of Design Clinics Centre along with four regional centres for intervention on the design needs of the MSME Sector.

· A Project Monitoring and Advisory Committee (PMAC) under the chairmanship of AS & DC (MSME) will be responsible for approving proposals for setting up of design center in Delhi and regional centers, approving proposals for seminar and panel of designers/design consultants/design institutions, sanctioning of design projects for individual MSMEs/group of MSMEs/students, etc.

· National Institute of Design (NID), Ahmedabad has been designated as the Nodal agency for the scheme.

Design Awareness – Seminar and Workshop
· The Government contribution, not exceeding Rs.60,000 (Rs Sixty Thousand only), will be admissible for the conduct of each seminar.

· For the conduct of a workshop (including preparation of the Design Need Assessment Survey report), Government assistance will be to the extent of 75% of the admissible cost, restricted to Rs.4,00,000 (Rs Four Lakh only), The remaining amount will be contributed by the participating MSMEs.

Design Projects
· The funding support will be given by way of a grant up to a maximum of 60% of the total approved project cost or Rs.9.0 lakh, whichever is less, in case of a individual MSME or a group of not more than three MSME applicants.

· The support will be up to a maximum of 60% of the total approved project cost or Rs.15 lakh, whichever is less, in case of a group of four or more MSME applicants.

· Under the scheme, Government assistance upto 75% (subject to maximum of Rs.1.5 lakh) of the expenses incurred in respect of approved final year student projects done for the MSMEs.