SME Times is powered by   
Search News
Just in:   • CRISIL reaffirms strong credit ratings for Adani Group firms  • India ranks 2nd on national index score among 29 countries: Report  • Tokyo stocks end lower as strong Yen weighs on exporters  • India’s real estate sector growth outlook firms up: Report  • Digitalization demands: compliance challenge for MSMEs 
Last updated: 26 Sep, 2014  

Handshake 2 Generic THMB Building trust to increase online sales

Nurturing Business 2 Generic
Trust is a business' greatest asset - especially when it comes to online sales
   Top Stories
» Indian startups raise $9.2 bn VC funding during Jan-Oct: Report
» ESIC working on convergence with AB-PMJAY; will benefit 14.43 Cr beneficiaries: Centre
» Indian Railways rakes in Rs 12,159 crore from festive rush
» BJP-led NDA’s resounding assembly election wins to push economic reforms
» Centre plans to invest Rs 9.1 lakh crore for expanding electricity network
Rituparna Kakati | 29 Mar, 2011

Trust is essential for business transactions. In online business, it has always been the biggest challenge to establish one's credibility and build trust. Now a days, anyone can build a website for a few hundred rupees and start some kind of e-business. But to earn the trust of the customers and to succeed in business is not as simple as building a website. You must have establish your credibility in order to earn customers. But how can you do that?...is the biggest question!


The following points will help you get some idea how to face this greatest challenge in online business:

Take Professional Help (B2B Portals):
It is always better to take professional help. Register yourself with a B2B portal and get a readymade clientele. Moreover the services offered by B2B portals will help you in many ways than one. It is always easier to know the credentials of the customer you meet through a B2B portal. Moreover registering with a B2B portal increases your authenticity.

Branding:
Try to establish your brand in the market. Follow a well defined branding strategy to do this. No doubt, you will find several big boys, but don't loose heart. What is needed is to earn credibility through your own merit.

Customer Service:
Customer service is the key to success in any business. Your entire business, marketing, sales and profits depend upon how much successful you are catering to the requirements of your customers and how you your products and services making their lives better.

Website Design:
Get you website designed in a way so that it can impact your visitors. Try to make it look it professional to hook the visitors and compel them to spend more and more time at your site.

Usability:
It is another characteristic of your site upon which establishing your credibility greatly depends. Put all the information in a well organized way and add user friendly features for navigation. Place information about your products or services in the homepage so that visitors can easily find them.

Information:
In order to attract buyers, one needs to build trust and one of the best ways to do so is to provide the maximum available information. The more the information is, the more will be trust over the competitors or other members. Start with providing strong trade profile, number of employees, year of inception, special features, benefits, detailed product specification with specific product names/ keywords, prices, shipping and payment terms, etc.

Helping buyers know more about your company is an invitation for them to trust you. And when they contact after going through the full content, the inquiries will be more qualified and easier to take action on.

 
Print the Page Add to Favorite
 
Share this on :
 

Please comment on this story:
 
Subject :
Message:
(Maximum 1500 characters)  Characters left 1500
Your name:
 

Which B2B portal is best for registeration of website?
Dinesh | Thu Mar 31 06:17:24 2011
How to get the best B2B portal and which B2B portal is best for Registration of website/ online mkg service business?


 
  Customs Exchange Rates
Currency Import Export
US Dollar
84.35
82.60
UK Pound
106.35
102.90
Euro
92.50
89.35
Japanese Yen 55.05 53.40
As on 12 Oct, 2024
  Daily Poll
Will the new MSME credit assessment model simplify financing?
 Yes
 No
 Can't say
  Commented Stories
 
 
About Us  |   Advertise with Us  
  Useful Links  |   Terms and Conditions  |   Disclaimer  |   Contact Us  
Follow Us : Facebook Twitter