SME Times is powered by   
Search News
Just in:   • GST collections surge to record high of Rs 2.37 lakh crore in April  • Centre to launch Depot Darpan portal on May 20 to ensure food storage quality  • Indian stock market delivers over 3 pc returns in April; Nifty Bank leads with 6.83 pc gain  • Maharashtra remains a strong pillar of progress: PM Modi  • India-Norway ties set to enter a new phase of trust and growth: Piyush Goyal 
Last updated: 26 Sep, 2014  

Communication.Thmb.jpg How do firms gauge effectiveness of internal communications?

Communication skill group leader generic
   Top Stories
» GST collections surge to record high of Rs 2.37 lakh crore in April
» Indian stock market delivers over 3 pc returns in April; Nifty Bank leads with 6.83 pc gain
» Deal with India close but not there yet: Top US trade official
» Trade talks with India 'coming along great', says Trump
» PM Modi congratulates Carney on election win, says looking forward to strengthen India-Canada partnership together
IANS | 09 Mar, 2009
Most companies consider internal communication important enough for their health, but have no formal methods in place for the purpose.

New research has found that most businesses measure the effectiveness of internal communication in the most obvious way - by asking staff what they think.

But because this is done informally it may not be an effective measure, said communication researchers from Massey University College of Business.

Kate McDavitt and Bruce Faull had surveyed about 100 businesses to find out how they measured the effectiveness of their own communication practices.

They found that while 89 percent businesses that responded to the survey agreed it was important to measure the effectiveness of internal communication, the most widespread method was anecdotal evidence - including chatting over a coffee.

McDavitt said the findings show willingness to improve professional practice but few adopted tangible practices. Lack of time, lack of budget and lack of management support were seen to be the main barriers.

"These barriers reflect the findings of similar international surveys," McDavitt said. "What they don't tell us is why these barriers persist."

Faull said it was disappointing to find that many participants knew there were more credible methods but did not employ them, said a Massey release.

These findings were presented at the New Zealand chapter of the International Association of Business Communicators. 
 
Print the Page Add to Favorite
 
Share this on :
 

Please comment on this story:
 
Subject :
Message:
(Maximum 1500 characters)  Characters left 1500
Your name:
 

 
  Customs Exchange Rates
Currency Import Export
US Dollar
84.35
82.60
UK Pound
106.35
102.90
Euro
92.50
89.35
Japanese Yen 55.05 53.40
As on 12 Oct, 2024
  Daily Poll
Do you think Indian businesses will be negatively affected by Trump's America First Policy?
 Yes
 No
 Can't Say
  Commented Stories
 
 
About Us  |   Advertise with Us  
  Useful Links  |   Terms and Conditions  |   Disclaimer  |   Contact Us  
Follow Us : Facebook Twitter