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Mobile marketing - right tool for SMEs
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Sandy Baker | 01 Sep, 2008
Mobile marketing is an excellent way for small and medium companies (SMEs) to connect to their intended audience in an effective manner every time.
There are several benefits to using this time of marketing and you may not realize the potential it creates for your business.
Finding that all important target moment when it will strike the individual just right is the difference between effective advertising and a waste of your advertising dollar. Here are some things to consider about mobile marketing.
One of the many benefits that mobile marketing works well for is the simple fact that it is personal in nature.
Consider the fact that instead of advertising on a huge billboard and hoping that those that drive by will see it, you are giving personal attention to the individual. Instead of hoping that the channels don't get changed when your commercial comes on, send it right to the individual and know that when they glance at their phone, they already have your message. This personal touch is quite powerful.
Another option is the immediacy of mobile marketing. You don't have to wait for them to act as many times they have the ability to click through the message to obtain information about your product or service right then.
One of the hardest tasks in marketing is getting the message out and then making it stick. This method works well as the action can be taken immediately. That gets you immediate results for your advertising.
With hundreds of products coming online each day, it is hard to make one product or one service stand out against the rest.
With mobile marketing, the audience you are targeting gets your message about who you are, what your business is and about what products are available immediately and they can then act on it. Mobile marketing is fast becoming the most successful type of marketing.
Look for it to continue to grow as the world becomes even more mobile advanced.
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MOBILE MARKETING
VIJAYAN NAIR | Thu Sep 4 04:48:18 2008
I have my apprehension about the success of mobile marketing as many mobile users do not want to be disturbed by unsolicited messages. To some extent this may work for fmcg products. It will not work at all for industrial products.
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Re: MOBILE MARKETING
Unnikrishnan T Nair (primelabs@gmail.com) | Sun Sep 7 13:49:45 2008
Mobile can be good medium for products of immediate consumer utility like unique food products,home appliances, Electrical /electronica devices,white goods etc. But it may not be an ideal option for B2B in general.
(primelabs@gmail.com)
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Re: MOBILE MARKETING
Suvojit Pakrashi | Thu Sep 4 07:27:44 2008
Industrial products won't sell this way, since mobile marketing is more of a B2C approach than B2B.
You are again true because this arena is also been added with the junk mail or spam mail concept.
Any way what can be the cost associated to the same.
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