Marketing -- In the times of the rogue virus
Himanshu Manglik | 01 Jun, 2020 |
| Consumers and businesses are in flux, especially during the past many months, as they stagger around trying to react to the rogue virus Covid-19. Many companies who have tentative mindsets and lean budgets seem to have slashed marketing communication budgets to a whimper, as they slide back to a cautious 'show me the demand' syndrome. Brand relationships cannot be turned on and off. When brands go silent in times of crisis they shouldn't be surprised if consumers forget them as well. Unless they find ways to engage and stay relevant, the current scenario can be a horror movie. They will just have to watch demand sliding over the precipice. |
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Corona pandemic put the governance on test
D.C. PATHAK (former Director Intelligence Bureau) | 19 May, 2020 |
| Addressing the nation on May 12 -- in the backdrop of a loud demand for economic stimulus, criticism of the handling of migrants and the growing impatience of the people with corona prohibitions -- Prime Minister Narendra Modi announced an economic recovery package of Rs twenty lakh crore |
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Dealing with China in post-Covid times
FRANK F. ISLAM | 12 May, 2020 |
| There is no doubt that China is where the coronavirus originated. There should be doubt and concerns, however, about China's actions at that time and since. Much can be learned by analyzing what China did at the onset of the virus; what it did as the coronavirus spread and became a pandemic; and how China has interacted with the US as this evolved. Finally, it is worth considering what this could mean for future relations between China and India. |
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Fixing medical priorities in lockdown 3.0
DODUL MONDAL | 04 May, 2020 |
| So, we have entered the third phase of nationwide lockdown to contain the COVID-19 pandemic. The initial turbulence has now settled down to a great extent in terms of peoples' acceptance and willingness to follow this lockdown. Apart from a few stray incidences of rule violations, India has been doing much better than many other countries in the world, better than many first world countries. |
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Savings and infrastructure in the post Covid-19 world
Taponeel Mukherjee | 27 Apr, 2020 |
| As we see even more of the global impact of the Covid-19 outbreak on healthcare and economics, a healthcare and financial catastrophe of such magnitude will impact current economic and financial trends and create new ones as well. From an Indian perspective, it would be prudent to watch out on three issues that will impact the Indian economy and deserve vital attention. |
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Current scenario of Indian toy industry and its future trends
Mukesh Jagwani | 14 Apr, 2020 |
| With 26% of the population under the age of 15 years, it’s no surprise that Indian toy industry is accelerating. Valued at US$ 1.5 Billion in 2018, registering a CAGR of 15.9% during the year 2011- 2018. According to market research firm IMARC, the market is further estimated to cross US$ 3.3 Billion by 2024, growing at a CAGR of 13.3% during 2019-2024. |
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Negotiating an exit strategy
D.C. Pathak | 10 Apr, 2020 |
| Optimistic readings of experts including the Director of AIIMS, Delhi about the effectiveness of the 21-day lockdown in mitigating the danger of 'community spread' of the corona virus in India, were in the backdrop when Prime Minister Narendra Modi interacted with the Chief Ministers through tele-conferencing on April 2 for reviewing the pandemic scene. He emphasised that there would be no 'business as usual' but urged them to deliberate on a staggered 'exit strategy' to be shared with the Centre to help the decision-making on whether the lockdown was to be extended or not. |
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