IANS | 30 Sep, 2023
Kerala Finance Minister K. N. Balagopal on Thursday said considering
the immense scope of Kerala’s tourism industry to contribute more
revenue to the state, the stakeholders in the sector should focus more
on developing infrastructure and coming up with innovative products to
tap the global trends.
Balagopal said this while inaugurating the
GTM Expo 2023, the first edition of South India's prestigious travel
expo, being held as part of Global Travel Market (GTM 2023).
"Tourism
has already become an important sector wherein the scope of private
investment is very high. It is also a sector where investors can earn
handsome returns. So, it is vital to apply innovative marketing
strategies to promote Kerala Tourism globally," said Balagopal.
Promising
total support of the government to the tourism industry initiatives,
Balagopal noted the expos and travel markets like GTM should facilitate
the exchange of experience and networking among the participants and
visitors.
More than 1,000 trade visitors, 600 plus domestic and
100 international tour operators and 100 plus corporate buyers are
attending the four day summit which ends on Saturday.
