IANS | 26 Sep, 2023
Flexible workspace provider WeWork India on Tuesday announced the
appointment of two senior leaders to its executive leadership team.
Debosmita
Majumder has joined WeWork India as Chief Marketing Officer, while
Rupesh Kumar has taken up the role of Head of Engineering, the company
said in a statement.
“As we continue on a path of profitability,
marketing and engineering will play a key role in elevating member
experience and amplifying our market presence,” said Karan Virwani, CEO,
WeWork India.
Majumder will be responsible for planning and
elevating WeWork India’s brand and marketing infrastructure involving
aspects such as brand campaigns, marketing automation, strategy
development and more.
With over two decades of experience in tech, Kumar specialises in building large-scale web applications and enterprise products.
An IIT-IIM graduate, he has previously been associated with MediBuddy, BigBasket, and Adobe Systems.
WeWork India said it is excited about the possibilities that lie ahead.
Last
month, WeWork, once valued at $47 billion, said that “substantial doubt
exists about the company’s ability to continue as a going concern”.
The
company, which reported a net loss of $397 million for the second
quarter over the consolidated revenue of $844 million (up 4 per cent
year-over-year), projected a weak future amid losses, projected cash
needs and increased member turnover.
"Excess supply in commercial
real estate, increasing competition in flexible space and macroeconomic
volatility drove higher member churn and softer demand than we
anticipated, resulting in a slight decline in memberships,” said WeWork
interim CEO David Tolley.
“In a difficult operating environment,
we have delivered solid year-over-year revenue growth and dramatic
profitability improvements,” Tolley had said in a statement.
Meanwhile,
since entering the Indian market in 2017, WeWork has over 6.5 million
square feet of assets signed across 50 locations.