GM India hopes Enjoy takes up sale volumes

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SME TImes News Bureau | 14 May, 2013
American automobile company General Motors' Indian subsidiary hopes that its newly-launched multi-purpose vehicle (MPV) will perk up its total sales volume this year as it offers value for money to the buyers, said a senior official.

"The Enjoy model is cheaper between Rs.40,000 - Rs.70,000 as compared to competition. This apart the vehicle features gives a good value for money proposition to the buyers," Sastry Vempati, vice president (product planning) at General Motors India, told reporters in Chennai on Monday.

He said the local content in Enjoy is around 70 percent in value terms which is unprecedented for a global vehicle manufactured in India and in turn offers lower cost of ownership.

Last year General Motors India sold around 92,000 units and sales during the January-April 2013 were around 36,000 units which was around 8-10 percent lower as compared to corresponding period of 2012, said Vikas Jain, director sales.

According to him, it is only the MPV and sports utility vehicle segments that are logging growth in India.

He said Enjoy comes in two variants -- seven- and eight-seaters -- in petrol- and diesel-powered versions.

The petrol variants are priced between Rs.549,000-Rs.699,000 and the diesel models are available in the range of Rs.669,000-Rs.799,000.

According to Vempati, the model will compete against vehicles like Xylo, Evalia, Ertiga and others.