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How Karza Technologies makes due diligence and onboarding simpler for banks & NBFCs
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SME Times News Bureau | 27 Feb, 2022
One
of the key pillars of growth for the Indian economy are small and
medium-sized businesses, which generate roughly 30 percent of the
countrys GDP and provide jobs to over 110 million people.
As
MSMEs increase their digital footprint and become more visible to banks
and lenders, a precondition to get their fair share of access to credit
is the availability of credible financial information around them.
IANS
spoke to the co-founders of Karza Technologies -- Alok Kumar, Gaurav
Samdaria and Omkar Shirhatti -- on how they are empowering financial
institutions with integrated Cloud-based solutions to make informed and
intelligent lending decisions.
Excerpts from the interview below:
Q:
How did you adapt to the growing needs of your clients and what were
the key strategic pillars on which you built your digital strategy over
the last two years?
A: Our vision was to digitize the lending
journey. In addition to digitizing every step of the lending process, we
also had to solve certain legacy problems that persisted in the
industry and had been in existence for decades.
The diversity
and demography of the Indian population have created a snag in the
entire ecosystem with quirks in names and addresses, poor quality
photographs in ID proofs, etc. In addition to onboarding, risk and fraud
checks and due diligence, the prevailing problem is the sheer number of
data points that you must look at, compile, and incorporate into one
place, then apply logic to it all.
To solve this problem, it
required us to develop unseen automation frameworks, train algorithms,
and models that offer human-level accuracy for Indian names, addresses,
and photos when we try to match them. Our competition was not artificial
intelligence, our aim was to reach human-level accuracy and we have
achieved that.
Additionally, to make the vision a reality we had
to build the most comprehensive data lake and add the intelligence
layer, which allowed us to pull and integrate data from thousands of
different sources at once, entitling for search and real-time analysis.
While
the need for digital solutions for a seamless onboarding experience for
customers was always present, the post-Covid era magnified the need for
digital onboarding solutions more than ever and we stepped up to take
on the wide-scale transformation.
We wanted to ensure that
through our solutions FIs have the comfort that they were interacting
with the right individual virtually, the onboarding via Video KYC became
risk proof and reliable and the process of due diligence could be
completed at the click of a button rather than skimming manually through
numerous physical checks.
Here are three deep-tech induced
solutions that Karza has introduced in the realm of digital onboarding
and diligence that transformed the way legacy systems worked in the BFSI
sector in these covid times:
Video KYC: Traditionally, Video KYC
involves an agent who remotely carries out KYC verification over a
video call. While a lot of peers provide these solutions, we wanted to
make things unique and easier for our clients. We created a solution
that was fully RBI-compliant in terms of infrastructure and processes
and also enables end-to-end automation in onboarding.
Liveness
Check: Ensuring liveness in that whether one is dealing with an actual
person and not a pre-recorded video or a photograph is essential for
onboarding. We have been able to obtain enhanced accuracy here by
training specialized classifiers using Deep Tree Networks. Our Face
Detection is further enhanced with our augmentation techniques to handle
rotated faces and Face Attribute Model, which is the second line of
defense against difficult cases.
OCR During VKYC Process: Karza's
OCR solution is well-positioned to train models quickly and offers good
accuracy even for poor quality images. Thus, when the customer shows
documents on the video, our OCR APIs enable extraction of data in
real-time.
During the call, when the agent asks a series of
questions and the customer answers, the cognitive processes run in the
background to compute a score and populate the screen in case of a red
flag, which makes the agent's job super easy and quick. While the agent
can continue to interact with the customer, the onboarding process is
completed using this range of cognitive services.
We are now a
true end-to-end straight through processing (STP) provider for a BFSI.
Our end to end onboarding automation journey comprises of Cognitive
(Liveness, Identity Similarity) + Video based Solutions like VideoKYC
and VideoPD + Robotic Process Automation ==> End-to-End True Straight
Through Processing even for cases where numerous other solutions will
require a human intervention for edge cases.
KScan: For lenders
to make a well-informed decision it is important to gain a deep
understanding of the parties involved while taking decisions related to
onboarding, underwriting, GTM optimization, risk assessment, and more.
KScan
leverages machine learning technology to stitch together profiles of
over 25 million businesses and 800 million individuals from multiple
reliable sources, makes it available on a single platform and delivers
search results in a few milliseconds, that's unparalleled! The best part
is that it applies business intelligence on top of data and enables
firms to recognize patterns in business, potential delinquencies etc.
KLookup:
What is harder -- acquiring a customer or trying to get in touch with
an acquired customer with zero contactability? Used by lenders and
insurers post bureau scrubs, KLookup allows you to reconnect with your
customers by identifying incremental contact details through alternate
data. Klookup starts a graph-technology powered recursive search through
public and Karza proprietary records to enrich incremental data points
that boost contactability.
Q: Given a pick up in the credit
cycle and the abating NPA issues, have you changed (eased) your models
to assess risk profiles of customers?
A: We are underwriting
enablers and we do not directly build custom underwriting models. We
make the process of building underwriting models much easier and more
economical for our clients. Karza has introduced a scalable and
cost-effective approach to cumulatively extract all the relevant data
points and apply a layer of intelligence on top of it to power an
underwriting model.
We understand that it is important for
underwriters to have access to all the data in a structured manner and
historically all the data is highly unstructured and scattered across
different sources in multiple formats, so we sort that out for
underwriters.
Along with structured data formats we also provide
a lot of cross-woven insights based on our intelligence to give
powerful insights and also enable them to extract data pertaining to an
individual or entity from hundreds of alternate data sources. Basically,
we do all the heavy lifting in terms of multiple computations, data
crunching, parsing different kinds of documents, scanned images etc.
Apart
from providing one of the most comprehensive insights to assess
counter-party risks in a structured format at one place, to this date we
also have KGST, KITR, Kbanking.
All these solutions power the
underwriting process by highlighting the financial nitty-gritties of an
individual or an entity. Piggybacking upon our comprehensive data lake,
these solutions also bring a plethora of additional intelligence by
incorporating insights around the related parties.
We strongly
believe, even before an underwriting process is initiated there are
fraud and risk checks, eligibility criteria that needs to be assessed
pro-actively.
We support that process with KDiscover, it is a
risk scoring platform for digital on-boardings that negates the need for
the customer to ever visit a branch of the bank to submit pertinent
documents manually, and conduct validation of data in less than a
minute.
Q: Karza is RBI-compliant in terms of infrastructure and
processes that enable end-to-end automation in onboarding. What are
some of the measures policymakers can take to further strengthen this
ecosystem?
A: While building RPA technology, the integral
challenge we face is cumulating data from different unstructured data
sources. While developing our cognitive solutions we had to invest a lot
to bring out the structured elements from data. If we can have a
centralized or a structured data pool or an official data APIs that can
be provided to us then we can further reduce the operational costs
drastically.
The focus can be on further strengthening the cloud
security norms, and to seal-proof the methods in which a FI can verify
if the service provider doing all the fraud, risk and KYC checks and
enabling operational efficiency for them is the actual original
equipment manufacturers (OEMs).
And if the service providers are
subcontracting the service then adequate diligence on sub-contractors
is very much the need of the hour.
Q: Tell us more about KScan,
which provides banks and financial institutions with a wealth of
reliable intelligence data making it easier for them to provide credit
and other financial products to MSMEs?
A: KScan is the most
comprehensive Digital Due Diligence platform, a singular source of
truth, that facilitates credible intelligence about businesses and
individuals aiding better financial decisioning.
It is important
to gain a deep understanding of the parties involved while making
decisions related to onboarding, underwriting, GTM optimization, risk
assessment, and more. Kscan gives a comprehensive view of demographics,
business, negativities, management, ownership structure and financials
in one easy to understand report generated at the click of a button.
Integrating
more than 900 disparate sources, Kscan compiles intelligence on more
than 25 million businesses and more than 800 million individuals.
Processing over 2 million records each hour, Kscan is built on a
state-of-the-art Data Engineering Pipeline equipped with latest Big Data
Technologies and proprietary AI Algorithms to stitch together
intelligence, identify fraudulent patterns and deliver results in
milliseconds to our consumers.
We started by understanding and
automating each activity of a financial institution, one API at a time.
Today, 200+ APIs, 900+ sources and 850 Million+ records later, Kscan is a
culmination of all the blocks built and researched over the past 6
years, that thoroughly automates and delivers credible intelligence
across every function of a Financial Institution.
All achieved
with >92%+ funded by Client Revenues with Rs 0.5 million in marketing
costs! KScan has been successful in averting frauds worth $400 million.
Q: What has cloud technology enabled Karza to do better?
A:
We have been able to deploy our deep tech solutions seamlessly at a
massive scale by leveraging AWS. With aggressive go-to-market timelines
and rush towards coping up with RBI circular around Video KYC, having
Kinesis managed WebRTC service was nothing less than a boon
Karza
has also immensely benefited from AWS Serverless frameworks like API
Gateway and Lambdas. Not only do these AWS services help us in achieving
continuous scale at run time but their compliance to stern security
standards also help us in sailing through compliance and information
security teams of the highly regulated BFSI sector.
Our goal is
to achieve operational efficiency in terms of infrastructure security
and slowly progressing towards a serverless offering. We were one of the
first ones when such services were launched in India. We were very keen
on the automation of infrastructure management and information security
and have achieved many breakthroughs in that space as of today.
Firstly, we could provide for no single point of failure and scale-at-the-go within the very first quarter of our development
Secondly,
we were able to achieve ISO 27001 without any designated Infra ops, or
Information security personnel within a year itself and could pass the
security and compliance checklist from dozens of leading NBFCs,
insurance companies, banks etc. within a year of development lifespan
itself.
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