TradeIndia, India’s leading B2B e-commerce platform, has announced the launch of its AI-powered search feature, making it the first B2B marketplace in the country to introduce this advanced capability.

The newly launched AI Search is now live on the desktop platform, marking a significant step toward transforming how buyers and sellers interact on the platform. The company will closely monitor performance and user engagement before expanding the feature to mobile users.

Designed to deliver a smarter, faster, and more intuitive experience, TradeIndia’s AI Search leverages advanced algorithms to understand user intent, refine results, and enable more relevant product discovery. This innovation is expected to significantly improve conversion rates, reduce search friction, and enhance the overall user journey.

The AI-powered search delivers significant value to both buyers and sellers on the platform. For buyers, it enables faster, more accurate product discovery by understanding intent and delivering highly relevant results, reducing search time and friction. For sellers, it enhances visibility among the right audience by matching listings with high-intent queries, leading to better-quality enquiries, improved conversion rates, and more efficient business outcomes. Together, this creates a smarter, more effective B2B ecosystem for all stakeholders.

"At TradeIndia, innovation has always been at the core of our mission to empower Indian businesses. With the launch of AI-powered search, we are redefining how buyers discover suppliers and products in the B2B ecosystem. This is not just a feature—it’s a leap toward a more intelligent, intuitive, and efficient digital marketplace. We believe AI Search will significantly enhance user experience and drive meaningful business outcomes for our customers," says Sandip Chhettri, CEO, TradeIndia.com.

With millions of products and suppliers listed on the platform, the introduction of AI Search will help users navigate complex queries with ease—bringing them closer to the right business opportunities in real time.