Venkatachari Jagannathan | 08 Jan, 2024
The scrapping of the Faster Adoption and Manufacturing of Electric
Vehicles in India-II (FAME-II) scheme in March 2024 may result in a
reduction of sales in the short term, but will not impact in the long
term, said Anirudh Ravi Narayanan, CEO of BNC Motors Pvt Ltd. The
company makes electric motorbikes and scooters.
During
January-November 2023 the total electric vehicle (EV) sales in India
have been 1.38 million (Jan-Nov 2022 sales 924,000 units) of which about
783,000 units (567,000 units) were two wheelers and about 595,000 units
(357,000 units) were three and four wheelers combined.
“So not
only was there a 50% rise in EV sales from 2022 to 2023, there has been a
38% increase in EV two-wheeler sales alone. This significant rise has
been despite the reduction in FAME. Customers are leading towards the
overall value being provided by EVs in terms of running costs and
features,” Narayanan told IANS.
In an interview he also talks about the head and tailwinds that the sector is expected to experience in 2024. Excerpts:
IANS: On the headwinds to be faced by the EV sector- regulatory, technology and market in 2024.
Ravi:
In 2024 FAME subsidy is likely to end. While this may cause a temporary
reduction in sales, it should not cause a long-term reduction. We
already saw this when FAME reduced from 40% to 15%, there was a dip in
temporary sales but within five months the industry went back to monthly
volumes in line with the pre-reduction.
When the industry was
able to withstand such a large drop in subsidy, it should be able to
sustain another reduction from 15% to 0%.
One major regulatory
headwind to address is battery swapping. Many countries allow battery
swapping and it has been successfully deployed. In India, we have been
working on battery swapping regulation for nearly two years now without
any outcome.
With battery swapping, customers can be freed from
the inherent inconvenience of EVs – which is the time it takes to charge
them. Even with fast charging, the time taken to refuel is multiple
times of petrol vehicles.
Battery swapping is the only way to
ensure 100% adoption of EVs over time. Without this, customers will
hesitate to take an EV for long distance drives where the availability
of charging points and the time taken to recharge are both a major
inconvenience.
IANS: On the tailwinds that would push the EV penetration in the country.
Ravi:
2023 saw reduction in many commodity prices and easing of global supply
chains from COVID time issues. For example, cell prices have come down
by over 20%, semiconductor lead times have come down significantly. This
will flow down into EV products and help reduce prices/scale up supply
more reliably.
IANS: Are EVs going to be subsidy driven
Ravi:
I hope that 2024 is the year that EVs can come out of being a subsidy
driven industry. It’s about time – the crutches have to come off. Supply
chain localisation has been successfully achieved by many companies.
For
example, 100% of BNCs Tier 1 suppliers are domestic and 90% of the
parts by value are from within Tamil Nadu state. Once localisation is
achieved, we can push for cost reduction and become more cost-efficient.
If
we continue to subsidise the market, Indian companies will not make
sufficient efforts into being cost competitive and therefore will not be
globally competitive. Companies have to be under pressure to reduce
costs to survive if we hope to win against Chinese and other products in
the global market.
IANS: Do you see traditional vehicle makers
gaining solid ground as against the newer players? TVS and Bajaj are
increasing their market share. They have the nationwide service network.
Ravi:
Yes these companies have tremendous incumbent advantage. They have huge
distribution networks, trusted brand names, established supply base,
and access to copious amounts of capital. But they lack the speed, the
mindset, and honestly – the innovation of startups.
BNC is able to
build products 2-3 times faster and over ten times more capital
efficiently compared to others. We have significantly vertically
integrated and make battery, motor, electronics, chassis and other parts
in-house.
The component IP (intellectual property) we have built
is likely more than many of these incumbent OEMs (original equipment
manufacturers/vehicle makers) and these components provide more value to
customers and at a lower cost.
Before our fifth anniversary in
2024, we will have at least three completely home grown EV products in
the market which will offer specifications and capabilities equal to or
better than ICE equivalents at prices equal to them.
Our pace of
innovation is unmatched -- now we just need to translate this into
commercial results. 2024 is going to be a breakout year for BNC -- watch
out.
(Venkatachari Jagannathan can be reached at v.jagannathan@ians.in)