SME marketing: Avoid a faulty approach
Bikky Khosla | 07 Feb, 2012
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| Marketing is the toughest challenge in any business, and when it comes to small and medium enterprises (SMEs), this is the area where they usually lack most. Resource constraint is cited time and again as the underlying cause, but I think there is another major challenge to deal with – it is their myopic vision about marketing.. |
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Technology adoption -- an Achilles' heel for Indian SMEs
Bikky Khosla | 31 Jan, 2012
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| Technology has become the pulse of modern day business, but when the Indian small and medium enterprises (SMEs) are viewed from this angle, we see little development. For years, lack of technology adoption has remained a thorny issue among them, and as a result, they are lagging far behind their global peers, losing a lot of opportunities that should not have been lost.. |
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Public procurement: A policy worth waiting for
Bikky Khosla | 24 Jan, 2012
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| It is widely expected that the Public Procurement Policy that has already been approved by the Union Cabinet would be introduced in the next session of Parliament. And beyond doubt, for the small business community, this first-of-its-kind policy is something worth eagerly waiting for. . |
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Late payment: An old parasitic business practice
Bikky Khosla | 17 Jan, 2012
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| Late payment has always remained a ball and chain to the Indian SME sector's growth. Most SMEs' cash flow can hardly withstand the burden of late payment but still these firms usually extend credit in the form of delayed payment.. |
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2012: A tough year ahead, but we will make it
Bikky Khosla | 27 Dec, 2011
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| We started 2011 on a cautious note when a number of our economic indicators were showing promise, sidestepping the negative effects of what the IMF termed as the Great Recession the impact of which was far less in India than in other parts of the world. While ending the year, the world economy is again under a cloud of uncertainty but I think we will again be able to weather any possible storm.. |
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Economic worries abound, politics dooming revival efforts
Bikky Khosla | 20 Dec, 2011
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| At last, the RBI has pressed the pause button on interest rate hikes. In its mid-quarter monetary policy review last week, it kept the key rates unchanged. The better piece of news is that the central bank has also said that from now onwards monetary policy actions are likely to reverse the cycle.. |
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Inclusive export growth: States need to play greater role
Bikky Khosla | 13 Dec, 2011
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| The government has set a target to double India's merchandise exports in the next three years from 2011-12 to 2013-14 to USD 500 billion. This target, which requires around 28 percent export growth per year, does not seem unachievable when we look at our export trends in the recent years.. |
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Why MSMEs should not avoid online advertising
Bikky Khosla | 06 Dec, 2011
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| A recent study reveals that less than 6 percent of Indian MSMEs with access to personal computers advertise online. It is shocking why the sector is so much unaware of the benefits of using online advertising, which is, needless to say, cheaper, faster and capable of reaching more target audience as compared to traditional media.
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