On the occasion of the collaboration of Central Cottage Industries Corporation of India Ltd. (CCIC), a Public Sector Undertaking under the Ministry of Textiles with Open Network for Digital Commerce (ONDC) and opening of ‘Mega Sale’ promotional campaign, CCIC had organised a grand event in its showroom at Jawahar Vyapar Bhawan, Janpath, New Delhi yesterday.

Rachna Shah, Secretary, Ministry of Textiles launched the boarding of CCIC on ONDC digital platform and inaugurated the “Mega Sale” in the presence of Shri Ajay Gupta, Joint Secretary, Ministry of Textiles & MD CCIC; Shri T. Koshy, MD & CEO, ONDC; and other Senior Officials.

CCIC’s collaboration with ONDC signifies CCIC's commitment to expanding its market presence and making its exquisite range of Handicrafts and Handloom products easily accessible to customers across various buyer apps within the ONDC network.

CCIC to support artisans and weavers and to contribute towards the vision of Atmanirbhar Bharat and Vocal 4 Local initiatives has organized ‘Mega Sale’ promotional campaign from 08th-23rd July 2023.

In this campaign up to 30% discount has been offered on handicraft & handloom products to promote traditional art, craft and craft persons of India. Each product is genuine, exclusive and authentic and with the assurance of authenticity, quality and value for money the promotional sale will be on till 23rd July, 2023. 10:00 AM to 07:00 PM (All Days).

Central Cottage Industries Corporation of India Ltd. (CCIC), a Public Sector Undertaking under the Ministry of Textiles is engaged in the promotion and retail marketing of best of authentic Indian Handloom and Handicraft products through its showrooms in New Delhi, and other metropolitan cities.