PIB | 13 Sep, 2022
With the intention to reach out to young audience and global market, an exhibition and to popularise khadi as a fabric and showcase its use for traditional and contemporary cloths ‘Aheli Khadi’ a Fashion Show was organized by Khadi India at the Tana Riri Auditorium, NIFT Gandhinagar on Sunday.
Manoj
Goel, Chairman of KVIC graced the function as chief guest. Eminent
designers, fashion industry members, students and khadi institutions
graced the fashion show.
Khadi
is symbolic of the Swadeshi movement, and has been a front runner in
establishing its robustness as a fabric that is both empowering and
modern in its interpretation. That’s why Khadi has found favour with the younger generation, as it transcends from being termed as fabric and showcase its use for traditional and contemporary clothing, "Aheli" khadi means pure khadi; was showed during the fashion show.
Apparel
for Yoga as "SWADHA" chic, now accepted as an effective medium of
communication designed by NIFT designer was the prominent attraction of
the fashion show.
Another attraction of the fashion show was "Aheli";
the fabric showcased at ramp was sourced from the khadi institutions to
design for pan generational consumer.
NIFT designers designed six
distinct collections of apparel and sarees ranging from ethnic, fusion,
western and casual look. Hand embroidery, stitch detailing and hand
block printing has been used to add value to the exquisite khadi. Home
linen collections were designed with Khadi fabrics of different weights
and yarns combining Indian crafts with an International look to position
Khadi as Global.
The show was designed and presented by NIFT students, who walked on the ramp as models.
Manoj Goel, Chairman, KVIC in his key note addressed said; our effort
will be to make “Khadi Global”. The aim of KVIC is to promote and pitch
Khadi at a relatable, high design level, it also wishes to encourage use
of khadi as an environmentally sustainable fabric to replace
non-biodegradable unsustainable product in the domain of home and
apparel.