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TN initiatives to support start-ups for branding, launch
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IANS | 30 May, 2022
The Tamil Nadu Start-Ups and Innovative Mission (TANSIM) has come out
with two new ventures, a Start-upTN Brandlabs and a Start-upTN
Launchpad.
Minister for Micro, Small, and Medium Enterprises T.M. Ambarasan will launch the two new initiatives this week.
The
TANSIM in a statement on Monday said that Start-upTN Brandlabs will
have successful entrepreneurs, emerging start-ups at various stages, and
aspirants including students who want to learn everything about
marketing and branding. This will be a community-based forum.
The
branding guidance programme, according to TANSIM will be a
community-driven forum that is powered by TANSIM for emerging markets
start-ups to gain initial market support. This is a novel idea to help
Tamil Nadu-based start-ups to take their brands to the national and
international arena.
TANSIM CEO and Mission Director, Sivarajah
Ramanathan in a statement said, "Branding is the winning proposition of
any company and is a blended skill of both arts and science." He said
that most companies in Tamil Nadu were traditionally maintaining a low
profile culture in branding their products and services."
Ramanathan
said, "The TN Brandlabs will be a knowledge and networking forum with
branding experts from across the globe and help start-up companies to
interact and evolve path-breaking branding strategies."
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