PIB | 22 Jun, 2022
the vision to promote sustainable trade and create market linkages, a
mega buyer-seller meet was organized at under One District One Product
initiative of Department for Promotion of Industry and Internal Trade
(DPIIT) with the support of Ministry
of Development of North East Region (MDoNER) and its PSUs, North Eastern
Handicrafts and Handloom Development Corporation (NEHHDC) and North
East Regional Agriculture Marketing Corporation Limited (NERAMAC).
meet focussed on agricultural products from the eight states of the
North Eastern Region and witnessed the presence of multiple national and
70 sellers, traders, farmers, aggregators from various districts of
each of the NE States - Assam, Arunachal Pradesh, Manipur, Meghalaya,
Mizoram, Nagaland, Tripura, and Sikkim - showcased their products to the
buyers at the meet in Guwahati.
Products included Meghalaya’s
world-famous Lakadong Turmeric with more than 7% curcumin content, the
GI Tagged Large Cardamom from Sikkim and Queen Pineapple from Tripura,
Orthodox Assam Tea, Manipur’s Black Chakhao Rice and more. These
products have been showcased to over 30 large buyers representing big
brands such as Reliance and ITC, as well as upcoming start-ups in India.
keynote address for the event was made by Lok Ranjan, Secretary,
Ministry of Development of North Eastern Region in the presence of
officials and subject matter experts from the Agricultural and
Horticultural Departments of the various state governments.
Ramanjaneyulu, Director DPIIT, Shri. Manoj Kumar Das, Managing Director,
NERAMAC, and Brig R K Singh, Managing Director, NEHHDC were also
which has been set up to support farmers/ producers from the North
Eastern Region has been working to bridge the gap between farmers and
the larger market. Thus, its role in the current Buyer-Seller Meet in
collaboration with the ODOP Initiative has been critical.
joint efforts, the best-in-class products from the region are being
matched with big brands to improve the earning potential of farmers.
Focused trade discussions were also facilitated between the buyers,
sellers and the State Government representatives from all the 8 NER
states. Additionally, Letters of Intent (LOI) worth Rs. 6 crores were
signed during the event.
The above is a direct outcome of the vision of Aatmanirbhar Bharat
(Self Reliant India). DPIIT, under its initiative of One District One
Product, which is working to ensure creation and sustenance of such
linkages with a strong focus on increasing farmers income.
With over 700
products cutting across sectors like agriculture, textiles,
handicrafts, and manufacturing, the ODOP Initiative seeks to select,
brand, and promote one product from every district of the country. This
is marked by a key role to coordinate, create collaborative networks,
and enable handholding of buyers and sellers for the larger aim of trade
promotion and facilitation.