SME Times is powered by   
Search News
Just in:   • 'Enhanced cooperation between India, B'desh will make S Asia hub for apparel innovations'  • Nepal's economy not like Sri Lanka's, but can go that way: Former central bank Guv  • 'Time to move from 'Volume' to 'Value' leadership in Pharma market'  • Ola Electric slips to 4th spot as EV registrations fall amid fire fears  • T.Raja Kumar takes over as FATF chief 
Last updated: 15 Jun, 2022  

Modi.9.Thmb.jpg UP's 'ODOP' products to be on Modi's gift list

   Top Stories
» 'Time to move from 'Volume' to 'Value' leadership in Pharma market'
» Large borrowers' loan accounts and bad loans decline: RBI
» Kharif 2022: Rice, oil seeds sowing less, pulses, coarse cereals more over 2021
» RBI hits hard on Bitcoin, DeFi, crypto trading platforms
» Import duty on gold increased, may not impact demand
IANS | 15 Jun, 2022
Prime Minister Narendra Modi will now be the brand ambassador of Uttar Pradesh's flagship 'One District-One Product' (ODOP) scheme.

He will gift special products made by the skilled artisans of the state to celebrities during his foreign visits.

According to the government spokesman, Prime Minister's branding is expected to give a boost to ODOP exports with UP government setting a target to clock almost Rs 3 lakh crore of exports from these products in the next five years.

Famous products from different districts of the state have been selected for Prime Minister's visit to different countries.

A senior government official said that a proposal was sent to the PMO to give gift items to 14 countries.

The customised ODOP products have been shortlisted for 11 specific countries.

"For instance, if the Prime Minister goes on a visit to France, the perfumes of Kannauj will be gifted. France's Grasse is the world's largest perfume producing city, while in Uttar Pradesh, the same status is held by Kannauj," the official said.

The idea behind the move is also to cement cultural ties, lifestyles and characteristics of the respective countries.

Subsequently, on the special demand of Prime Minister's Office, these products have been moulded according to their demand and value in different countries.

Navneet Sehgal, additional chief secretary-MSME, said: "ODOP is changing the lives of people, creating opportunities for employment in the state. It is preserving and promoting local art and crafts of Uttar Pradesh. Exports have risen significantly since the launch of ODOP, especially from local industry clusters."
Print the Page
Add to Favorite
Share this on :

Please comment on this story:
Subject :
(Maximum 1500 characters)  Characters left 1500
Your name:

  Customs Exchange Rates
Currency Import Export
US Dollar
UK Pound
Japanese Yen 58.85 56.85
As on 04 Jul, 2022
  Daily Poll
COVID-19 has directly affected your business
 Can't say
  Commented Stories
» Starting an import export business: Basic guide for beginners(1)
» China's forex reserves reach USD 2.85 trillion(1)
About Us  |   Advertise with Us  
  Useful Links  |   Terms and Conditions  |   Disclaimer  |   Contact Us  
Follow Us : Facebook Twitter