|
|
|
|
UP's 'ODOP' products to be on Modi's gift list
|
|
|
|
| Top Stories |
 |
|
|
|
IANS | 15 Jun, 2022
Prime Minister Narendra Modi will now be the brand ambassador of Uttar
Pradesh's flagship 'One District-One Product' (ODOP) scheme.
He will gift special products made by the skilled artisans of the state to celebrities during his foreign visits.
According
to the government spokesman, Prime Minister's branding is expected to
give a boost to ODOP exports with UP government setting a target to
clock almost Rs 3 lakh crore of exports from these products in the next
five years.
Famous products from different districts of the state have been selected for Prime Minister's visit to different countries.
A senior government official said that a proposal was sent to the PMO to give gift items to 14 countries.
The customised ODOP products have been shortlisted for 11 specific countries.
"For
instance, if the Prime Minister goes on a visit to France, the perfumes
of Kannauj will be gifted. France's Grasse is the world's largest
perfume producing city, while in Uttar Pradesh, the same status is held
by Kannauj," the official said.
The idea behind the move is also to cement cultural ties, lifestyles and characteristics of the respective countries.
Subsequently,
on the special demand of Prime Minister's Office, these products have
been moulded according to their demand and value in different countries.
Navneet
Sehgal, additional chief secretary-MSME, said: "ODOP is changing the
lives of people, creating opportunities for employment in the state. It
is preserving and promoting local art and crafts of Uttar Pradesh.
Exports have risen significantly since the launch of ODOP, especially
from local industry clusters."
|
|
|
| |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
| |
| Customs Exchange Rates |
| Currency |
Import |
Export |
US Dollar
|
₹96.5
|
₹94.8 |
UK Pound
|
₹132.25
|
₹128.15 |
Euro
|
₹113.6
|
₹109.8 |
| Japanese
Yen |
₹61.3 |
₹59.45 |
| As on 03 Sep, 2026 |
|
|
| Daily Poll |
 |
 |
| What’s your biggest challenge with the 45-day payment rule? |
|
|
|
|
|
| Commented Stories |
|
|
|
|
|
|
| |
|
