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Centre aims to make Big Tech pay for using content from news publishers
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IANS | 17 Jul, 2022
The Indian government is planning to make Big Tech pay publishers for
using their content on their respective platforms, as other countries
aim to create a revenue-sharing bridge between internet companies like
Google and Facebook and digital news publishers.
According
to Minister of State for IT and Electronics, Rajeev Chandrasekhar, the
government is mulling revision in IT laws to effect this change.
"The
market power on digital advertising that is currently being exercised
by the Big Tech majors, which places Indian media companies at a
position of disadvantage, is an issue that is seriously being examined
in the context of new legalisations and rules," the minister told The
Times of India.
If implemented, the new law will force Big Tech
companies to pay digital news publishers a share of the revenue earned
via using their original content.
Google has already signed deals
to pay more than 300 publishers in Germany, France and other EU
countries for using their content on its platform.
The Canadian
government also moved a law early this year to bring about fairness in
revenue sharing between digital news publishers and intermediary
platforms.
In March this year, the the Competition Commission of
India (CCI) ordered an investigation into complaints against Google for
abusing its dominant position related to news referral services and
Google Adtech Services in the Indian online news media market.
According
to the Indian Newspapers Society (INS), media houses are being kept in
the dark on the total advertising revenue collected by Google and what
percentage of the advertising revenue is being transferred to media
organisations.
The CCI found that prima facie, these allegations
of abuse of dominant position are under the purview of the Competition
Act, 2002 and requires a detailed investigation by the Additional
Director General.
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