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ODOP items in UP witness 52% quarterly growth
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SME Times News Bureau | 05 Jan, 2022
By promoting the indigenous and specialised products and crafts in Uttar
Pradesh on the Flipkart marketplace, the e-commerce platform has
witnessed a 52 per cent quarterly growth in revenue for the state's ODOP
products in 2020-2021.
The One District One Product (ODOP) has
been one of the biggest success stories of the Yogi government during
the last more than four-and-a-half-years.
The promotion of local
artisans in various districts of the state has borne fruit as the
products under ODOP have reached across the country and even abroad.
According
to the state government spokesman, Flipkart, India's homegrown
e-commerce marketplace, in partnership with the Uttar Pradesh
government's ODOP project has been able to bring in the true value of
digital commerce to small businesses, artisans and other economically
weaker communities.
More than two crore ODOP products worth more
than Rs 1,000 crore have been sold out on the Flipkart portal from April
2020 to October 2021 which has helped thousands of artisans from the
state in a big way.
Rajneesh Kumar, Chief Corporate Affairs
Officer, Flipkart Group, said, "We are delighted to see the growth that
local businesses from Uttar Pradesh have witnessed on our marketplace
platform. As a homegrown company, it has been our constant endeavour to
bring increased market opportunities to MSMEs and small businesses, and
under Uttar Pradesh government's ODOP programme -- promote specialised
products that are unique to these districts. We are committed to
building a truly local, democratic and inclusive platform backed by
technology to support local businesses in India."
Flipkart and
Uttar Pradesh government joined hands in 2021 to bring district-specific
products, unique to those regions, onto the Flipkart marketplace.
These
products range from leather products from Agra, aluminium utensils from
Kanpur, chikankari and zari-zardozi work from Lucknow, wooden
lacquerware and toys from Varanasi, wheat stalk craft from Bahraich,
terracotta pottery from Gorakhpur and wood-carved crafts from
Saharanpur, among many others.
Additional Chief Secretary, MSME,
Navneet Sehgal said that the statistics speak of the success of ODOP
scheme which was nurtured and promoted under the guidance of Chief
Minister Yogi Adityanath.
"The demand for ODOP products is
showing a northward trend all through and the state government is also
looking forward to creating more facilities for the artisans and small
entrepreneurs," he added.
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