PIB | 22 Aug, 2022
of State for Textiles Darshana Vikram Jardosh
inaugurated the SILK MARK EXPO.
on the occasion Smt. Darshna Jardosh mentioned that with Indian
Textiles standing in the cusp of a global opportunity, Central Silk
Board has ushered in a new regime to ensure that Silk Products carries
specific markings about its contents for pro-consumer information
through a process of labeling.
Elaborating further She said that a
scheme has been enacted in the name of “Silk Mark” by the Silk Mark
Organization of India.
The Minister said that Silk Mark is aimed at
generic promotion of silk and building brand equity of Indian Silk at
home and abroad. It is also protecting the interests of not only the
silk consumers but all stake holders of silk value chain including
farmers, reelers, twisters manufacturers and traders of pure silk, She
Minister further stated that the purpose behind these Exihibitions is
to protect our rich heritage and to empower the women weavers and
workers engaged in the silk sector with greater opportunities to earn a
She said that government is taking many steps to promote
Jardosh also interacted with exihibitors and weavers and bought the exquisite Silk products.
Mark is a Quality Assurance Label, which signifies that the product to
which it is affixed is made of pure silk. It can be affixed to Silk
yarn, Sarees, Dress Materials, Made ups, furnishing materials and other
silk products which are made up of 100% Natural silk.
With more than
4300 members and over 4.3 crore Silk Mark labeled products are in the
market, ‘Silk Mark Organisation Of India’ is spearheading the quality
movement in silk, the Assurance of Purity to Silk fraternity.
affixation of this mark will highlight qualifying standards, which will
eventually build consumer confidence in both domestic and export markets
besides uniting the silk fraternity together.
Mark Expos have proved as a powerful tool for the promotion of Silk
Mark. There are 39 Exhibitors from 12 states participating in this Expo
starting from the 22nd August, 2022 till 28th August, 2022.