PIB | 05 Aug, 2022
Minister of Commerce and Industry Piyush Goyal unveiled the digital
version of the ODOP gift catalogue. The digital launch took place during
the meeting with Export Promotion Councils and Industry Associations at
Vanijya Bhawan on 5th August 2022.
ODOP gift catalogue includes a wide range of products like Fragrances
and Oils, Indian Spirits, Home Décor products, Fabrics, and Silks and
HCIM highlighted the ways in which
the ODOP gift catalogue is a step towards realizing the potential of all
districts in India and will give global recognition to the country’s
diverse indigenous products.
Further, he urged all the line ministries,
Industry Association, and Export Promotion Councils to utilize products
from the catalogue for encouragement to designs and branding.
recommended a conscious effort to be taken to include these treasures of
India for corporate gifting.
This will provide a tremendous boost to
the local economy and will help promote the livelihood and sustenance of
many farmers and artisans.
highlighted that utilizing products from the catalogue will promote a
brand image for local products in the international market, consequently
boosting the Prime Minister’s vision of “Make in India” and “Make for
He also requested all the associations to share their feedback
on each of these products to ensure continuous improvement so that the
products can compete at a global level.
ODOP Initiative is aimed at achieving the vision of the Hon’ble Prime
Minister to foster balanced regional development across all districts of
idea is to select, brand, and promote One Product from each District
(One District – One Product) of the country for enabling holistic
socio-economic growth across all regions.
range of chosen products under ODOP, from all 761 districts of the
country, spans multiple sectors, Ministries and Departments.