SME Times News Bureau | 13 Sep, 2021
The Yogi Adityanath government in Uttar Pradesh has now planned to
launch its products under the ODOP (One District One Product) scheme in
the international market.
Additional Chief Secretary, MSME,
Navneet Sehgal, said, "We are now planning to take part in the Dubai
Expo 2020, which is scheduled to be held in October. It will be a big
pavilion for ODOP to showcase our traditional crafts and ODOP products
in the foreign market. These efforts are being made not only to improve
their visibility but also marketability in the foreign markets."
ODOP products of Uttar Pradesh, which have gained national and
international recognition, have proved to be an important tool in
generating self-employment and boosting the economy of the MSME sector
in the state.
ODOP has emerged as an effective way of self-employment.
The Yogi Adityanath government promoted the traditional crafts confined to one district to help the local economy.
said the basic aim behind 'One District One Product' scheme has been to
encourage local craft and craftsmen and revive the local craft as well
as improve the chances of livelihoods and employment of all those groups
which are involved in those crafts.
The Chief Minister in 2018 had announced the ODOP scheme to encourage a local cluster-based craft, he added.
the world this is a known phenomenon but to improve the industry,
particularly the micro and the smaller industries, the best way is to
create clusters and then work on those clusters, create both soft and
hard infrastructure, to improve their productivity, quality, packaging,
marketability, thus improving their livelihoods and employment
opportunities," said the Uttar Pradesh Additional Chief Secretary, MSME.
MSME department trains nearly 20,000 craftsmen each year from 75
districts in their existing trade and craft so that they can be taught
the latest technologies and techniques of production. They are also
being provided with a toolkit.
"We have signed MoUs and
agreements with national and international organisations for providing
support to the local artisans. We have a signed agreement with the
Quality Council of India to handhold and help these artisans to improve
their quality. Then we had signed an agreement with the Indian Institute
of Packaging to help the artisans to improve their packaging," Sehgal
To ease the hardships of these artisans in selling their
produce, the MSME department has signed MoUs with Amazon and Flipkart to
help them market their produce.
"We have also now created our
own e-marketplace, ODOP e-Mart, where these artisans are being included
to sell their products through the e-commerce portal," he said.
A sufficient budget has been allocated by the state government for the ODOP scheme.
emphasis of the Uttar Pradesh government on the ODOP has helped the
state to improve its exports as most of the craft is being exported
overseas and the exports have increased by nearly 30 per cent in the
last three years.
"It was Rs 83,000 crore earlier but in 2020, we
made a profit of Rs 1.21 crore and the emphasis on training, providing
incentives and tying up with the technical advisory services is helping
the local artisans to improve the exports," Navneet Sehgal added.