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MSME exports in UP rise by 38%
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SME Times News Bureau | 27 Oct, 2021
Micro, Small and Medium Enterprises (MSMEs) in Uttar Pradesh have
recorded a 38 per cent increase in exports since the government provided
them with a platform on e-commerce websites.
Additional chief
secretary (MSME) Navneet Sehgal said that the state houses around 15 per
cent of the country's MSMEs and more than 1,000 micro units are on
various e-commerce platforms because of which MSME exports from the
state have risen by 38 per cent.
"The department is undertaking
several measures to connect artisans and micro-enterprises with global
e-market places along with cloud service provider networks," he said.
Abhijit
Kamra, director (global trade), Amazon India, said that to increase the
overall share of MSMEs, it was required to leverage new channels of
exports.
"This is where e-commerce will play a critical role in
enabling cross border trade for millions of MSMEs. We launched the
Amazon Global Selling program in 2015 to help Indian MSMEs grow and
scale through e-commerce exports.
Today, the program has 70,000 plus Indian exporters and have cumulatively crossed USD 3 billion in exports.
Thousands
of Indian MSMEs and entrepreneurs have emerged as successful global
brands for toys, Ayurveda, apparel, tea, leather, jewellery etc," he
said.
"One of the biggest challenges of traditional channels of
exports is the inability of smaller businesses to participate in the
process and be a part of the global value chain. E-commerce creates a
level playing field for businesses to access foreign markets," Kamra
added.
C.P. Gupta, chairperson, CII Uttar Pradesh State Council
said, in a statement, that there is a need for a strong branding and
marketing strategy for Indian MSME products, especially made by micro,
tribal and rural enterprises.
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