SME Times News Bureau | 13 Jan, 2021
Vice President M
Venkaiah Naidu today called upon the hospitality industry to fully leverage
tourism potential to enhance India’s soft power globally.
Referring to the
Indian concept of ‘Atithi Devo Bhava’, the Vice President said that our
culture, our cuisine and our welcoming attitude towards foreigners can help in
attracting more visitors to India.
Paying tributes to
Swami Vivekananda on the National Youth Day, the Vice President quoted Swamiji
and urged the youth to emulate his qualities and follow the path shown by him.
Speaking at the
Institute of Hotel Management (IHM), Goa, Naidu underlined the importance of
the travel and tourism sector to the economy as one of the largest employment
generators, employing 87.5 million people, equivalent to 12.75% of employment
share in 2018-19.
While noting that
the sector was the hardest hit by the pandemic, with decline in international
arrivals and job losses, the Vice President expressed confidence that the
slowdown will be temporary and the hospitality industry will bounce back.
In this regard,
the Vice President saw promise in the fact that people will be eager to travel
for pleasure once the situation returns to normalcy.
He suggested that
our robust domestic tourism market could help soften the impact as compared to
nations that solely relied on international tourists.
Naidu said that
people’s eagerness to ‘travel local’ in the immediate post COVID-19 phase would
offer a huge opportunity and advised the industry to tap this growing market
well, aided by schemes like Swadesh Darshan and PRASAD.
The Vice President
also urged the people to give preference to visiting local tourist
destinations- starting with their neighbouring states.
immense natural and cultural beauty of India, Shri Naidu said that youth must
visit the Vivekananda Rock Memorial in Kanyakumari, Cellular Jail in Andaman
and the Statue of Unity in Gujarat. Referring to the central government
programme to promote domestic tourism, he said, “Bahar jaane se pehle, Dekho
Further, in order
to restart tourism, Shri Naidu said that it was important for the hospitality
industry to gain the confidence and trust of the tourists by following all
health and safety protocols. In this connection, he referred to the compliance
system of the tourism ministry, System for Assessment, Awareness and Training
in Hospitality Industry (SAATHI) for COVID-19 safety and hygiene.
Naidu said that
initiatives like SAATHI will assist in the preparedness of hotels to continue
operations safely and restore the confidence of guests, besides enhancing the
image of a hotel as a responsible hotel.
the students, the Vice President said that a positive attitude and a smiling
face can go a long way in achieving success in the hospitality sector. He
encouraged the students to learn as many languages as possible to thrive well
in that sector, without forgetting their mother tongue.
Naidu also shared
anecdotes from his personal life, suggesting that an ambition to excel, with an
attitude to work hard with discipline are crucial to achieve success. He
advised that students must work with ‘pleasure’ and not under ‘pressure’.