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Toy makers for govt support before import curbs
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SME Times News Bureau | 18 Jul, 2020
Amidst the growing chorus of 'Vocal for Local' and 'Atmanirbhar Bharat',
toy industry players have thrown light at the grim reality of Indian
manufacturing in the segment.
The All India Toys Federation
(AITF) in a statement said that the sector requires substantial
government support to ramp up production to cater to the domestic demand
in case the government thinks of import substitution in the sector.
"While
we fully endorse and support Indian goods, we are not ready to handle
India's toy demand. India right now manufactures only 15 per cent of its
total demand. It imports the rest from other countries," said Rehan
Dhorajiwala, the spokesperson of the All India Toys Federation (AITF).
"If
we don't augment our production capabilities and build a toy arsenal
right now, we may face anarchy, where children would have nothing except
board games," he said.
AITF is the apex body of toy manufacturers, traders and sellers in India.
Dhorajiwala said that amid the current crisis domestic producers cannot provide an alternative to imports.
He
said although the government has announced many initiatives to uplift
the Indian toy industry in the last few years, there has not been a
corresponding growth in supply.
"We request the commerce and
industry ministry to help boost production and logistics so that we can
improve sales and distribution of locally made toys, without impacting
the needs of India's children", Dhorajiwala said.
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