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'Women entrepreneurship can create 150-170 mn jobs in India'
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SME Times News Bureau | 18 Feb, 2020
Women in entrepreneurship can generate transformational employment in
India and generate 150-170 million jobs, which is more than 25 per cent
of the new jobs required for the entire working age population by 2030, a
new report said on Tuesday.
A joint report by Bain & Company
and Google titled "Women Entrepreneurship in India - Powering the
economy with her", underlines the need to accelerate efforts to grow
women entrepreneurs in India in both quantity and quality to solve
employment challenges in the country.
"In spite of India's
economic progress in the last decade, women's participation in the
labour force has declined and is expected to be under pressure due to
labour trends, technological disruption and constraining social
barriers," said lead author Megha Chawla, Partner, Bain & Company.
"Unlocking
entrepreneurship amongst women in India is a complex effort, but it
provides an unprecedented opportunity to change the economic and social
trajectory of India and its women for generations to come," Chawla
added.
"This will drive tremendous job creation and also deliver transformational social and personal outcomes for women," she added.
The
report identified six dominant segments of women entrepreneurs and
estimates India to have 13.5-15.7 million women-owned enterprises,
representing approximately 20 per cent of all enterprises today.
In
many cases, women are named as owners for financial and administrative
reasons with no active role to play, which overstates true
entrepreneurship amongst women.
Of all women-owned enterprises, a
majority are single person enterprises, with the largest group
represented by rural non-farm home-based business owners at 38 per cent,
followed by urban self-employed women solopreneurs at 31 per cent, who
usually work from home.
According to the study, the other
dominant segments include rural agripreneurs who are farm-based business
owners at 18 per cent and small business owners at 14 per cent - split
across urban (6 per cent) and rural (8 per cent) - employing less than
10 employees and contributing most to employment generation.
Finally, there are the scalers, who employ more than 10 people and account for less than one per cent.
In total, these women entrepreneurs provide direct employment to an estimated 22 to 27 million people today. The
report projects an opportunity to accelerate both quantity and quality
of entrepreneurship to create over 30 million women-owned enterprises
out of which 12 million can generate employment.
"At Google we
have been investing in scaled skilling efforts across SMBs, Startups and
overcoming the digital gender gap in the country through the Internet
Saathi program. Across all our programs, we have seen that women are
hungry for opportunities to grow their household incomes," said Sapna
Chadha, Senior Country Marketing Director, Google India and Southeast
Asia.
"Hundreds of women in rural India want to learn more about
doing business and many have already made the start to enhance their
livelihoods. We are already running a pilot accelerator program for
rural entrepreneurs from our Internet Saathi network," Chadha added.
According
to Chadha, this joint effort report with Bain is a start to better
understand the barriers facing the various types of women entrepreneurs
across India and find synergies with like-minded companies and the
government to accelerate women entrepreneurship in the country.
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