SME Times News Bureau | 20 Mar, 2019
Special Representative of the UN Secretary General
for Disaster Risk Reduction Mami Mizutori
recently highlighted the importance of private sector in preventing and
reducing the existing disaster related risks.
at the launch of ARISE INDIA organised
by FICCI, Mami said
the new group ARISE India would "turn the private sector?s attention to
the importance of action before a disaster strikes and to take advantage of
opportunities that emerge to build back better after a disaster hit."
added that DRR offers a suitable tool to enhance business resilience but also
offers business case for implementation. "As captains of industry, you
hold enormous influence within your own domains and your communities. Through
the investments you make and the decisions you take, you directly impact the
built world around us."
N C Vij, Chairman FICCI Committee UN ARISE DM said that it is
vital for the Indian economy that the private sector is resilient to the
impacts of disaster and climate risks.
further added that ARISE India is a great step forward in increasing
understanding of disaster risk among business circles and will help the country
to meet the targets for reducing disaster losses set out in the global plan,
the Sendai Framework for Disaster Risk Reduction.
N C Marwah, Member, NDMA, said that ARISE INDIA will also have
presence in the SAARC and ASEAN region and private sector will play an
important role in developing it further.
also urged the corporate sector to invest and work on developing infrastructure
for early disaster warning systems and assured government's support to ARISE
Anil Sinha, Co-Chairman, FICCI Committee UN ARISE DM said that private
sector entities have large untapped potential to help provide skilled services
in the form of technical manpower or in-kind donations of goods or services for
preparedness & response phase of Disaster Management.
sustained survival of private sector, contingency planning is vital to survival
of business entities that invest in building community resilience against
also said that Integrating disaster risk reduction into investment decisions is
the most cost-effective way to reduce the risks; investing in disaster risk
reduction is therefore a pre-condition for developing sustainable in a changing
BK Khanna, Lead Senior Consultant, FICCI, while sharing the Vision of
ARISE INDIA, said that private sector can play a major role in mainstreaming
disaster management not only in its own operations but also in other sectors
said that ARISE INDIA will create a platform for DRR in the private sector with
international support and urged the companies related to DRR to take advantage
of the opportunities by becoming its member.