Exporters' body FIEO has recently urged exporters to strengthen their marketing strategy by adopting new channels of export sales.

Speaking at a tie-up event between FIEO and eBay, FIEO Director General & CEO Ajay Sahai advised the exporters to take to aggressive marketing strategies and identify and adopt additional export sales channels like ecommerce to take on the growing difficult global market conditions and leveraging risks through diversification. 

He said "We have been focusing on diversification of product baskets and markets. We now need to identify and adopt additional export sales channel like eCommerce to reach out to the customer directly thereby reducing the cost of products to the end users."

This tie-up with eBay will provide FIEO members an access to a target audience of over 179 million eBay buyers across the globe & FIEO to reach cottage industries, artisans, youth, MSMEs and clusters even in far-flung areas, to develop their orientation towards exports.

This strategic tie-up will stimulate the growth of Indian retail exporters by helping them sell online to eBay’s 179 million buyers worldwide and share knowledge of retail export trends, FIEO said.

eBay's insights and best practices will be shared among FIEO's member base so that they can benefit from the high-growth eCommerce market as well as gain from FIEO’s considerable knowledge of export policies, incentives & benefits available to exporters under the foreign trade promotion policies to scale their businesses, it added.