'SMEs will play a pivotal role in adoption of SMAC in India'

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SME Times News Bureau | 02 May, 2014
Small and Medium Enterprise (SME) will play a leading role in implementation of SMAC (social, mobile, analytics and cloud) technologies in India, not only to grow revenues by increased marketing to new customers, but also bringing operational efficiency, said R. Chandrashekhar, Former Secretary, DOT & President, NASSCOM said at an ASSOCHAM event held in New Delhi on Wednesday.

While inaugurating a national seminar on 'IT World Forum Presents SMAC: for Business Transformation' organized by the Associated Chambers of Commerce and Industry of India (ASSOCHAM), Chandrashekhar has expressed hope that the new government to be in place would take urgent measures to push growth of the SME sector in IT services.

Chandrashekhar further said, "SMEs will thrive if key enablers powered by SMAC technologies are created in integrated ecosystems to support their multiple needs of knowledge accessibility, financial independence and risk mitigation, targeted marketing reach and sales, operational excellence, efficient services provisioning, real time insights and decision making."

He said, "the domestic market is also witnessing increasing technology adoption in the government sector and the small and medium enterprise (SME) sector for efficient and faster delivery of services and products."

The implementation of SMAC technologies would provide a defined opportunity for SMEs to overcome traditional barriers and engage stakeholders across the wider community in a much more targeted manner to improve revenues, hone operational efficiencies and optimize costs, noted a just concluded study tiled 'SMAC- the next growth driver for Small and Medium Enterprises in India' conducted by The Associated Chambers of Commerce and Industry of India (ASSOCHAM) along with professional services firm Ernst & Young (EY).

The SMEs' businesses would thrive if key enablers powered by SMAC technologies are created in an integrated ecosystem to support their multiple needs of - knowledge accessibility, financial independence and risk mitigation, targeted marketing reach and sales enablement, driving operational excellence, efficient service provisioning, real time insights and decision making, pointed out the ASSOCHAM-EY study.

The SMAC led interventions can have many forms and it can impact multiple functions like sales, marketing, supply chain, human resources, information technology and more. There are two complimentary ways, namely Self-driven and ecosystem driven in which SMEs could approach SMAC and reap business benefits.

It is imperative for organizations to understand that as a first step to any SMAC investment one needs to establish a detailed business case as the SMAC investments only reap dividends when it is executed under a defined return on investment (ROI).