TradeIndia partners with Google to promote SMEs

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SME Times News Bureau | 25 Oct, 2012
Tradeindia.com, India's largest B2B marketplace with over 22 lakhs registered users, Monday announced its association with Google India as a Premier SME Partner (PSP), informed the company officials in a press release in New Delhi.

With this partnership, Tradeindia will bring its small and medium enterprise (SME) members the fantastic opportunity to promote their business across all Google products & platform.

"We are very excited to be associated with Google. Our offered websites and online catalogs have direct synergies with the Google adWords offerings, and we will be happy to offer our customers specialised service through our Google-trained professionals" said Bikky Khosla, CEO tradeindia.com.

"This is another step towards helping our customers grow their business and giving them a happy and cost-effective experience of using the Internet as a major tool to promote their business," he added.

Tradeindia.com has presence across India with 35 offices and over 800 sales representatives. With this association, TradeIndia team will help SMEs to run their campaigns with the help of Google Certified account management teams.

Kartik Taneja, Head - Channel Sales, Google India said, "We are delighted to partner with tradeindia.com since they will provide us an effective channel to reach out to SMEs in India. Ultimately it's all about bringing the benefits of adWords to even the smallest business entity, and tradeindia.com can help Google extend its reach and services."

As trends indicate, SMEs are the backbone of the Indian Economy, contributing significantly to GDP and almost 40 percent of Indian exports (expected to reach 44 percent in next 5 years).

With Google AdWords, these SMEs can target specific countries. "The beauty of the Google adWords tool is ROI (Return on investment). In most other forms of advertising, measuring ROI is difficult. Google AdWords works on CPC - Cost per Click, so it is easy to monitor the ROI of each rupee spent," commented Khosla.