Saurabh Gupta | 30 Jun, 2012
Domestic toy manufacturers are increasingly feeling the pressure of globalization as three fourth of Indian toy market is ruled by the foreigner brands, mainly from China.
"Indian toy market is estimated to be around Rs 10,000 crore, out
of which only Rs 2,500 crore is contributed by the domestic players. Rest is
mostly coming from China. It is affecting the domestic manufacturers and we
want a level playing field," The Toy Association of India (TAI) President
Raj Kumar told media at 6th Toy Biz International, begins in New Delhi on Saturday.
Asked what steps the government must take to help the domestic
players, he said, "We need clarity on the taxation structure on toys.
Currently it varies from 0-15 percent, and categorisation of toys is very vague
He further said proper attention must be given to the toy industry
and concrete steps -- such as the setting up of two toy zones in Mumbai and
Delhi as recommended by the National Productivity Council (NPC) in 2009 -- must
The Rs 2,500 crore domestic market is growing at a rate of 15 percent per year.
India is the world's 19th largest exporter and 10th largest importer, he said.
The global toy market is estimated to be around USD 85 billion and India
contributes only about 1.5 percent of that.
Nearly 70 percent domestic toys are made in the National Capital Region, while
Mumbai accounts for 25 percent. The rest of the toys are manufactured in Andhra
Pradesh, Gujarat, Karnataka, Maharashtra, Punjab, Tamil Nadu, Uttar Pradesh and
The 6th Toy Biz International, a business to business exhibition, which was
kicked off at Pragati Maidan on June 3 will be held till July2.
Kumar said, "In this exhibition, 5,000 buyers are expected
and 10,000 visitors are likely to attend. Total 85 stalls are there, out of
which 5 are foreign exhibitors," he added.
On the business expectations from the expo, Kumar said about Rs
1,500 crore business were generated in the last year's exhibition. "We are
expecting little over than this during the ongoing show" he said.
Kumar said India employs around 30 lakh workers in toy manufacturing business,
out of which 70 percent are women.
"There are 1,500 toy manufacturing units in the organised sector, besides
innumerable unorganised units," he added.