EPCH to open mega triple show; big global buyers to join

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Saurabh Gupta | 12 Apr, 2012
A four-day-long product-segmented mega triple show - Home Expo India (HEI-2012), to be held in India for the first time, will kick start at India Expo Centre & Mart, Greater Noida from April 15, said the nodal export promotion body for handicrafts Wednesday.

R.K. Malhotra, President, Home Expo India 2012 said that the most important aspect of Home Expo India is the confirmation from large number of top buyers, buying houses, import houses, chain stores, boutique owners and interior decorators from leading markets like USA, European Union, Far East, Latin America, Central Asia and African continents to visit and source at this show.

The Export Promotion Council for Handicrafts (EPCH) Wednesday at press conference in New Delhi informed that along with 635 total visitors around 100 big buyers like Cost Plus World Market and JLA Homes from USA, IKEA from Sweden, DECO Group from Denmark have conformed their visit to the show.

Around 600 Indian exporters will be displaying best of their products to enable the equal number of buyers from all over the globe to source their specific requirements under one roof spread over 16,000 sq. mtrs covering about 8 halls, council said.

Malhotra further added that HEI-2012 will be visited by many Indian architects, interior decorators, hoteliers, On-line buyers, E-commerce portals etc. for sourcing their varied requirements. According to Indian Brand Equity Foundation, India ranks fourth amongst the 30 countries that were surveyed in global retail development index.

"The projected size of Indian market is estimated at USD 637 billion by 2015," he added.

A highly specialized and product-segmented triple show, to be held at the same venue, will be known as Indian Houseware and Decoratives Show (IHDS), Indian Furnishings, Floorings and Textiles Show (IFFTEX) and Indian Furniture and Accessories Shows (IFAS).

"With the development taking place in the international market, the thrust is now on product-segmented specialized trade shows rather than trade shows covering all product categories. Hence, there was need for Home Expo India. The emphasis laid by the Council is on making this show a wholesome with a 'Home Total Tag' attached to it with the intention of making it a benchmark event for premium merchandise for a target market/ buyers segment," said Rakesh Kumar, Executive Director â EPCH.

One of the distinct features of the show is display of new product lines by select companies who over the years have done detailed market research and product development taking into account consumer comfort and utilities particularly for items like Furniture and Household requirement.

The EPCH has decided to lay special focus on specialties of select regions of India at this show. In this direction, there will be separate pavilion of products from North Eastern Region (NER) and J & K region. North East will highlight cane and bamboo products and J&K will highlight walnut wood carving, crewel embroidery, shawls and carpets.

Another important product line of display will be Lace and lace products from Narsapur and surrounding areas of Andhra Pradesh. Lace and lace product is very promising growing product segment in this West Godavari region of Andhra Pradesh specializes in this growth craft. Therefore, this will be part of Thematic Display Area, informed the EPCH Executive Director.

"The International norms related to Health, Safety, Environment and Social compliances being strictly followed by a number of manufacturers, exporters in India, who have not only excelled while being compliant but have also created higher capacities to produce for the world market. Such companies will be displaying their products at this show," elaborated Arvind Vadhera, Chairman â EPCH.

The exports of Home Furnishing, Floorings and Home Textiles has also grown by 20.64 percent during the year 2010-11 over the previous year. As in the case of Furniture & Accessories and Houseware and Decoratives, the major markets for Home Furnishing, Floorings and Home Textiles have been USA, Canada, countries in European Union like France, Italy, UK, Netherlands etc. in addition to UAE, Japan and Switzerland.

Home Expo India 2012 is expected to generate great business deals for direct import as also for tie- ups, collaborations, alliances and joint ventures for product development, product innovation and International sales.