SME Times is powered by   
Search News
Just in:   • Market mayhem: Sensex tanks 713 pts, Nifty 205 pts  • Demonetisation threw up political, economic puzzles: Arvind Subramanian  • Trump commits to $750 bn defence budget  • Tea exports up 1.17 percent in Jan-Oct  • Amazon India to host online sales event for SMBs 
Last updated: 09 Jan, 2018  

Verka Forays in New Delhi Market

Business Wire India | 09 Jan, 2018
Verka is the flagship brand of the Punjab State Cooperative Federation of Milk Producers Unions Ltd. (MILKFED) and is one of the most loved dairy brands in north India. The brand has become synonymous with purity and freshness in last six decades of its existence. After delivering the best quality products to the consumers at competitive price for so long in Punjab and neighboring states, the brand is all set to foray in New Delhi market.

Speaking on this Chairman Milkfed, Sh. D.P. Reddy said, “Verka has been a market leader in Punjab for last 6 decades. We have identified New Delhi as an opportune market for our fresh milk and milk product offerings. We would be offering our best quality fresh products to consumers in North Delhi to start with.”

“In New Delhi, Verka will compete with other market players and targets selling 1 lakh litres of milk by the year-end,” he added.

Verka has a wide range of products including different variants of Pasteurized Packed milk, Ghee, Table Butter, Skimmed Milk Powder, Whole Milk Powder, Cheese, Tetra Pack Products, Sweetened Flavored Milk, Ice Cream, Fresh Products like Lassi, Paneer, Dahi, Kheer, and Indigenous Sweets. The products are available in Punjab, Haryana, Himachal Pradesh, Jammu and Kashmir. The products will be available at Punjabi Bagh, Rohini, Adarsh Nagar, Narela, Karol Bagh, Rajendra Nagar and Patel Nagar markets of New Delhi.

Verka would be marketing Milk at competitive prices of Rs. 52 per litre for Full Cream Milk, Rs. 42 per litre for Toned Milk.
 
Print the Page Add to Favorite
 
Share this on :
 

Please comment on this story:
 
Subject :
Message:
(Maximum 1500 characters)  Characters left 1500
Your name:
 

 
  Customs Exchange Rates
Currency Import Export
US Dollar
66.20
64.50
UK Pound
87.50
84.65
Euro
78.25
75.65
Japanese Yen 58.85 56.85
As on 10 Dec, 2018
  Daily Poll
Is counterfeiting a major threat to SMEs?
 Yes
 No
 Can't say
  Commented Stories
» The marketing mix for small business marketing(4)
» Increase credit flow to boost GDP: FICCI(1)
 
 
About Us  |   Advertise with Us  
  Useful Links  |   Terms and Conditions  |   Disclaimer  |   Contact Us  
Follow Us : Facebook Twitter