NewsVoir | 27 Nov, 2017
Priyagold, the leading brand in biscuits manufacturing undergoes a website revamp after 19 years. The new website designed by Bee Online, a digital marketing firm offers quick and easy access to information along with hassle-free navigation. The new website also gives a comprehensive understanding of the brandâs value proposition and its varied product offerings.
Priyagold - Haq se Maango
Priyagoldâs new website is user-friendly with appealing vibrant colours; fashioned to attract stakeholders and potential customers. Fresh and uncluttered design, improved functionality and the rich content gives the brand a new look and feel. Following are some of the new features infused in the website:
A parallax website with a toggle such that a user could navigate across and can get the detailed information of each products on the website
Focus on mobile and tablet version of the website as itâs apparent that users are taking to these devices for searching & finding the information on web
Lazy loader technology which is used by Flipkart is implemented on the website so that the website loads quickly
Potential graphical representation to highlight the brandâs central messaging âHaq se Maangoâ
Usage of .gif image for the global presence section that gives a premium outlook globally to the brand
Mr. Shekhar Agarwal, Director, Priyagold said, âWe are excited about our websiteâs overhaul and the robust content and design which makes it easy for the customers to better understand our brandâs strategy and offerings. There was indeed a need to revamp the age old website and Bee Online has clearly understood our requirements and worked towards providing the best results. The new website has all the updated features and matches to the latest trends of the century. We believe that our website will enable visitors to have a very informative experience as we continue to grow, launch new products and increase our market presence.â
Mr. Hiren Joshi, Co-founder, Bee Online said, âWe have used all the latest tools to revamp the website; creating an easy navigation and user interface. We are glad that we were able to match the expectations of our esteemed client and look forward to a long term relationship with them.â
Priyagoldâs new website will be updated on regular basis with companyâs updates and announcements, new product launches and media events. Visitors can now have a tour on â www.priyagold.com.
Millions of Indians have grown up eating Priyagold Biscuits over the past years. Priyagold has now become synonymous with Indiaâs favorite biscuits. With the love from our customers, we have experienced a meteoric rise to the top of the food sector globally by expanding to cookies, cakes, confectionaries and juices/beverages. Our products are now available in more than 20 countries and have firmly established us as one of the industryâs top players. We built a huge team of professionals on whom the company has got enormous trust and faith.
Priyagold produces scrumptious premium biscuits and has done so for the past 23 years. The popularity of brands like Butter Bite, CNC, Snacks Zig Zag & Marie Lite have enabled us to command a sizeable market share in the biscuit industry, despite the fierce competition from the established players in the industry. The companyâs world-class factories boast of high safety standards and are based in Greater Noida & many other locations in India. Since the establishment, we have been able to grow its range of biscuits and expand our facilities, owing to strong brand building and distribution capabilities.
The company bakes daily with enthusiasm ensuring only the highest quality products are churned, day in and day out. The companyâs passion lies in tradition, using only the best ingredients to make the tastiest products we can. Moreover, we source the flour for our products from one of the best mills in the business ensuring that we have a consistent and guaranteed supply of superior flour all year around. Furthermore, with the latest baking technology at our disposal the quality and safety is ensured. Such mix of tradition and technology leads to production of Priyagoldâs quality products. Simply put, our goal is to be the top food major in India, making everyday moments a little more savoury.
As an umbrella brand Priyagold has resulted in creating brand equity for all our products globally. Owing to all these efforts today the name Priyagold is recognized as a true classic.
About Bee Online
Bee Online communication pvt. ltd headquatered in Mumbai, India is a 360-degree and a full-service digital marketing company that specializes in SEO, digital sales, graphic designing, website designing, CMS & mobile app development. Bee Online has clientele groups & resellers across India, UAE, US, Germany, Singapore, UK & Thailand. They have been also working with Balaji Wafers, Chheda Wafers, Champions Gold Biscuits, Bakerstreet, Cimton,& National Chikki in the FMCG sector.
Their vision is to become the most trusted digital agency In India, their brand Ally Digital Media recently started with the very unique campaign âDigital Investorsâ whereby they analyse the potential & do all the digital investments required for the growth of the start up towards next level.
They have managed to serve 1200+ clients within just a few years since their inception.