NewsVoir | 20 May, 2017
Policybazaar.com (twitter handle: @policybazaar_in), Indiaâs largest insurance website and comparison portal, has launched a new advertising campaign with the tagline âCancer se ladai main insurance kaam aegaâ (insurance will come handy in fight against cancer) The campaign aims to highlight that cancer insurance is very affordable and great help in fighting the dreaded disease.
Despite significant advancement in quality of cancer care in India, about 10 lakh people fall prey to the deadly disease every year. What makes the scenario more worrying is that the incidence is increasing as well as the cancer care cost. With this campaign, Policybazaar.com intends to create awareness that insurance is necessary, it is affordable and besides saving a life, it protects your life-time savings. This campaign is designed by the in-house team of Policybazaar.com and executed by K Silent Productions. The commercial is released on digital media channels on 19th May 2017 and will go on air on 20th May 2017.
Speaking on the new campaign, Naveen Kukreja - Group CMO, Policybazaar.com and CEO, PaisaBazaar.com, said, âOne of our core priorities for future is to promote and increase awareness for low-cost risk covers which cover specific diseases and ailments. Keeping in mind those priorities, the campaign is in line with our strategic goals for the coming years. These products have an innate consumer demand given rising medical costs and are good for increasing health insurance penetration in the country.â
Sai Narayan, Group VP and Head of Marketing, Policybazaar.com, added that, âLetâs face it: cancer is a modern day reality. Anyone, any day can fall prey to it. And since cancer treatment is just too expensive, why not get insurance cover which is easily available at a nominal cost. Thatâs what we have tried to convey through the campaign which, we hope, will make people sit up and think about cancer insurance.â
The commercial starts with a doctor telling a patient that he had been successfully treated for cancer. The patient, instead of being happy, appears to be remorseful and says, regrettably, that he should have bought a cancer insurance policy on Policybazaar.com where Rs. 20 lakh cover was available for a premium of only Rs. 95 per month. He is annoyed because he had to spend over Rs. 17 lakhs on the treatment which was his lifetime saving.
You Tube Link: https://www.youtube.com/watch?v=rCek6X127yQ
Creative Credits: Policybazaar.com Marketing Team
Group CMO, Policybazaar.com and CEO, PaisaBazaar.com: Naveen Kukreja
Group VP and Head of Marketing: Sai Narayan
Manager -- Marketing: Samir Sethi
Production House: K Silent Productions
Writer/ Creative Director: Riazat Khan
Director: Ankit Mehrotra
Executive Producer: KC Pandey and Riazat Khan
PolicyBazaar is India's largest insurance marketplace and is an InfoEdge (Naukri.com), Inventus Capital, Tiger Global Management, Steadview Capital, Premji Invest, Temasek and Ribbit Capital Investee Company. The portal started with a purpose to educate people on insurance products and has had a significant influence on how insurance is bought in India. It has helped in driving penetration of pure life insurance, health insurance and such products which were barely bought earlier.
From receiving traffic of 180,000 visitors in 2008, PolicyBazaar.com has come a long way and today hosts over 60 million visitors yearly and records sale of nearly 1,20,000 transactions a month. Currently, PolicyBazaar.com accounts for nearly 20% of Indiaâs life cover, and over 7% of Indiaâs retail health business. It accounts for roughly half of all internet based insurance purchase in the country, and is more than doubling annually.
The company has received several accolades in India and globally. The most noteworthy being recognized as Indiaâs top and worldâs leading âFin Tech Innovatorâ by the Global consultancy firm, KPMG and venture capital fund, H2 Ventures for 2015 & 2016. It has won a range of awards, including The Financial Express âBest Fintech Marketplaceâ, The Economic Times âBest Corporate Brandâ, Internet & Mobile Association of India (IAMAI) âBest Financial Websiteâ for two years, Exchange4Media âE-commerce Marketing Campaignâ and BML Munjal Award for âExcellence in Learning & Developmentâ among the most notable ones in the last couple of years.