NewsVoir | 07 Jul, 2017
Policybazaar.com, Indiaâs largest insurance website and comparison portal, has launched a new advertising campaign with the tagline âPolicybazaar pe compare karke car insurance khareedo aur Rs. 8000 tak bachaoâ (compare and buy car insurance on policybazaar, and save upto Rs. 8000). The campaign aims to highlight that spending 3 minutes on comparing insurance plans of all leading companies on Policybazaar.com can help get the best deal, and saving of a significant amount of money. The month-long campaign is designed by the in-house team of Policybazaar.com and executed by K Silent Productions. The TV campaign will go on air on 8 July, 2017.
Policybazaar pe compare karke car insurance khareedo aur Rs. 8000 tak bachao
Speaking on the new campaign, Naveen Kukreja, Co-founder & CEO, PaisaBazaar.com and Group Chief Marketing Officer, PolicyBazaar.com said, âSince the inception of Policybazaar, we have been educating people to compare insurance products before buying. And they should not only compare premium but also understand what benefits each plan offers. Through this TV commercial, we aim to target car owners as well as potential car buyers, and help them make a flawless decision while renewing insurance policy or buying a new policy.â
Sai Narayan, Associate Director and Head of Marketing, Policybazaar.com, added that, âMost people renew their car insurance in a hurry just a few days before the expiry, that too from their existing insurer. They do not bother to see what better policies are available in the market. Through this campaign, we want to shake consumers up, push them out of inertia, make them compare insurance plans before buying and save their hard-earned money.â
The TV commercial starts with a family head reading the familyâs expense sheet. He reads loudly his wifeâs credit card payment of Rs. 8000 in a sarcastic tone, internet charges of Rs. 2000 and then car insurance of Rs. 17000. As soon as he reads out the insurance premium amount, his school-going son, who was busy on his tab all this while, repeats the insurance premium in a slightly shocked tone and says, âapne zyada pay kar diya (you paid extra).â Reacting to sonâs comment, farther says in a slight irritating tone, âyou know everything.â The kid points out to him that on policybazaar.com one can compare insurance plans of 15 different companies in 3 minutes, that too free of cost, and save up to Rs. 8000. To check out the veracity of his sonâs information, the father takes the tab from his hand. The son, meanwhile, taunts in the following words: âMere marks toh sabse compare karoge, car insurance compare nahi kiya na (you compare my marks with everyone but did not compare car insurance). The ad ends with saying âpolicybazaar.com par car insurance khareedo aur Rs. 8000 tak bachao.â
Policybazaar.com Car Insurance Ad
You Tube Link:
Policybazaar.com Marketing Team
Group CMO, Policybazaar.com and CEO, PaisaBazaar.com: Naveen Kukreja
Associate Director and Head of Marketing - Sai Narayan
Manager- Marketing - Samir Sethi
Production House: K Silent Productions Writer/ Creative Director: Riazat Khan Director: Ankit Mehrotra Executive Producer: KC Pandey/ Riazat Khan
PolicyBazaar is India's largest insurance marketplace and is an InfoEdge (Naukri.com), Inventus Capital, Tiger Global Management, Steadview Capital, Premji Invest, Temasek and Ribbit Capital Investee Company. The portal started with a purpose to educate people on insurance products and has had a significant influence on how insurance is bought in India. It has helped in driving penetration of pure life insurance, health insurance and such products which were barely bought earlier.
From receiving traffic of 180,000 visitors in 2008, PolicyBazaar.com has come a long way and today hosts over 60 million visitors yearly and records sale of nearly 120,000 transactions a month. Currently, PolicyBazaar.com accounts for nearly 20% of Indiaâs life cover, and over 7% of Indiaâs retail health business. It accounts for roughly half of all internet based insurance purchase in the country, and is more than doubling annually.
The company has received several accolades in India and globally. The most noteworthy being recognized as Indiaâs top and worldâs leading âFin Tech Innovatorâ by the Global consultancy firm, KPMG and venture capital fund, H2 Ventures for 2015 & 2016. It has won a range of awards, including The Financial Express âBest Fintech Marketplaceâ, The Economic Times âBest Corporate Brandâ, Internet & Mobile Association of India (IAMAI) âBest Financial Websiteâ for two years, Exchange4Media âE-commerce Marketing Campaignâ and BML Munjal Award for âExcellence in Learning & Developmentâ among the most notable ones in the last couple of years.