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Last updated: 27 Jan, 2017  

HomeShop18 Launches - Signature Line by Bipasha Basu

NewsVoir | 24 Jan, 2017
HomeShop18, India’s first 24x7 Home Shopping television channel is bringing glamorous Bollywood style and fashion for its viewers. The popular TV shopping brand is launching the exclusive Signature Line by Bipasha Basu on January 25th 2017 at 1 pm on its shopping channel that is available across all DTH and leading cable operators.

HomeShop18 - Signature Line by Bipasha Basu

Under this signature line, the leading home shopping channel will be launching Lehengas and Sarees on its platforms. This designer line is inspired by Bipasha Basu’s elegant sense of fashion and customers will get to savour the Bollywood superstar’s ethnic style, for the very first time. Thoroughly stylish, the range promises to be a superstar like the diva herself with a blockbuster pricing. At Rs. 1699 for a single Lehenga and Rs. 2999 for 2 Lehengas; the pricing is a steal and deal.


HomeShop18 says “Consumers aspire to dress like Bollywood Celebrities but accessibility and affordability often prove to be a deterrent. With launch of Signtaure Line By Bipasha Basu, our customers get to dress like a Bollywood star and at a very affordable price. The designs have been lovingly crafted with her personal inputs to bring the style diva’s ethereal sense of dressing to our fashion savvy customers.”


Speaking on the launch, Bipasha Basu said, “I am excited to associate with HomeShop18 for this exclusive launch. Just like my movies, I wanted my signature line to reach every nook and corner of the country and there’s no better platform than HomeShop18 to make that possible. My fans and HomeShop18 customers can now dress like me by buying these beautiful Lehengas and Sarees and add a bit more to their exquisite Indian beauty.”

Signature Line by Bipasha Basu

So viewers let your inner diva out and give her a Bollywood fashionista style makeover with an elegant drape or a whispering swish and a swirl with a Signature Line by Bipasha Saree or a Lehenga. Effortless elegance at Great price is guaranteed.


Signature Line By Bipasha Basu is only available at HomeShop18. Catch the exclusive launch on HomeShop18 TV Channel at 1 pm on 25th January 2017 or log on to or HS18 mobile apps to buy.


About HomeShop18

HomeShop18 is an integrated technology platform that enables sellers to showcase, demonstrate and market their products to customers across India. As a pioneer in this space, the company changed the way Indians shop by launching India’s first 24 hours Home Shopping television channel, HomeShop18 in 2008. In 2011, the company launched its website and in 2013 it launched its mobile site. This was followed by mobile apps on iOS, Android and Windows platforms.


Today, HomeShop18 reaches a strong, loyal customer base across all regions and territories of India. Through our integrated technology platform, sellers showcase an impressive portfolio of over 10+ million SKUs across multiple categories like digital, fashion &lifestyle, beauty products, jewellery, kitchen essentials, home furnishings, food and much more. The company through its delivery partners have a logistical reach of over 3000 locations across India.


HomeShop18 free to air TV channel is available at all cable operators & DTH players: Tata Sky-182, Dish TV - 118, Videocon - 114, Airtel - 122, Reliance - 219, DD Free Dish -45.


For details on HomeShop18 shows and its offerings, customers can call 1800- 2580 -918 or visit or connect at or

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