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Last updated: 25 Nov, 2016  

Rupa Unveils Designer Hoodies 'Torrido'

NewsVoir | 24 Nov, 2016
Taking the thermal wear industry to the next level, Torrido Premium Thermals, India’s leading thermal wear brand, introduces Torrido Hoodie, which redefines style and functionality in the thermal wear category. Clubbed with Track Pants, the hoodie is specially designed to combat the low temperatures while still keeping the style factor.


Torrido Hoodie

Breaking away from the shackles of conformist thinking that dub winter wear as essentially an item of utility, Torrido Hoodie is very much a fashion accessory made for men and women who love to be stylish no matter what the season or weather is.


Torrido Hoodie employs global technology per se German technology for knitting and Japanese stitching technology, which makes it a veritable item to be reckoned with! Each product is crafted using 100% Cotton Fleece fabric and is excellent for everyday use.


Torrido Hoodie targets men and women alike. It is available in multiple colours including black and grey melange, and can be bought in single units or in sets across all the retail channels, including Rupa Exclusive Business Outlets, located across the country.


About Torrido Premium Thermals

Torrido is the exquisite range of thermal wear from the House of Rupa. Launched in 2013, the brand caters to the premium segment with quality products within an affordable price range. The brand is growing rapidly to become a frontrunner in Indian thermal wear industry.


About Rupa and Company Limited

Rupa and Company Limited is one the largest knitwear brands in India engaged in the manufacturing, branding and marketing of innerwear and casual wear for men and women. The Company was established in 1968 as Binod Hosiery, and today it is one of the leading players in Indian Knitwear Industry and holds the ‘Limca Book of Records’ for being the largest inner wear & casual wear manufacturing company in India for 11 consecutive years.


Among the prominent awards won by the Company are Worldwide Achievers Business Leadership Award (2013-14), Time Research Business Leadership Awards for Brand Excellence in Innerwear (2013), and Global awards for Brand Excellence by World Brand Congress during the year 2010. Recently, the Company has been selected as the Best Corporate Brand 2016 by The Economic Times of India.


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