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Last updated: 24 May, 2016  

DBS Bank Officially unveils Digibank

NewsVoir | 23 May, 2016
Percept ICE, the Special Projects, Events and Conventions Domain Company of Percept Limited, bagged the prestigious mandate of conceptualizing and executing the launch of digibank, India’s first mobile-only bank by DBS. The launch of digibank was held on 26 th April 2016 at Tata Theatre (NCPA), Mumbai, and witnessed an attendance of over 1,000 people.


DBS Bank, Singapore’s largest bank and a leading bank in Asia, officially unveiled digibank during the event. A revolutionary offering, digibank brings together an entire suite of ground-breaking technology – from biometrics to artificial intelligence (AI) – to enable customers to enjoy a whole new way of banking.


Commenting on the success of the event, Nazneen Karimi, Chief Executive Officer, Percept ICE said, “Percept ICE feels honoured to have been chosen by DBS to manage the launch of their revolutionary new banking offering ‘digibank’. The event saw a massive turnout of over 1,000 attendees. The client and visitors were delighted with the on-ground experience, and the positive feedback garnered post event reaffirms the success of the show in achieving its primary objective of generating mass awareness and interest in the TG. Kudos to every member of the Percept team on delivering a successful and memorable event!”


Sheran Mehra, Head, Group Strategic Marketing and Communications, DBS India said, “We wanted the digibank launch event to mirror our revolutionary offering and break away from conventional banking events. The theme of the event was innovative, futuristic and liberating which brought out the very essence of digibank. The team at Percept successfully helped us set in motion and redefine the future of banking.”


DBS has always believed that banking is about doing real things for real people and continues to stress its efforts to make banking that is easy, fast and effortless through the innovative use of technology. digibank will enable people to do more of what they want and allow customers to ‘Live More, Bank Less’.


Percept ICE’s scope of work spanned planning, conceptualizing and executing the entire event inclusive of set production, event content , artist co-ordination, branding and décor, venue selection, managing the entire venue set up, food & beverage, webcasting, merchandise, show flow management, and overseeing the entire technical production of the event. The entire theme of the event was furturistic with wifi, webcasting, instant word cloud selfies and a large LED based stage that added to the magnificence and scale of the show.


About DBS Bank

DBS - Living, Breathing Asia


DBS is a leading financial services group in Asia, with over 280 branches across 18 markets. Headquartered and listed in Singapore, DBS has a growing presence in the three key Asian axes of growth: Greater China, Southeast Asia and South Asia. The bank’s capital position, as well as “AA-“and “Aa1” credit ratings, is amongst the highest in Asia-Pacific. DBS has been recognised for its leadership in the region, having being names “Asia’s Best Bank” by The Banker, a member of the Financial Times group, and “Best Bank in Asia-Pacific” by Global Finance. The bank has also been named “Safest Bank in Asia” by Global Finance for seven consecutive years from 2009 to 2015.


DBS provides a full range of services in consumer, SME and corporate banking. As a bank born and bred in Asia, DBS understands the intricacies of doing business in the region’s most dynamic markets. The bank is also at the forefront of leveraging digital technology to shape the future of banking. DBS is committed to building lasting relationships with customers, and positively impacting communities through supporting social enterprises, as it banks the Asian way. It has also established a SGD 50 million foundation to strengthen its corporate social responsibility efforts in Singapore and across Asia.


With its extensive network of operations in Asia and emphasis on engaging and empowering its staff, DBS presents exciting career opportunities. The bank acknowledges the passion, commitment and cando spirit in all of our 22,000 staff, representing over 40 nationalities. For more information, please visit


About Percept ICE

Percept ICE was founded in the year 2010 with an aim to focus on the Events and Special Projects domain in India. Percept ICE creates brand and experiential solutions, and is instrumental in conceptualizing and executing medium to large format projects in India and across the globe. With emerging opportunities, trends and technologies and a wide range of services present across the Percept Group, Percept ICE provides clients with innovative 360-degree customized solutions in the Events and Experiential Management space.


Percept ICE is a Percept company. With capitalized billings of INR 28.15 billion (FY’15), Percept is at an enviable leadership position in the Entertainment, Media and Communications domain with a team of over 800 people and 45 offices across India and the Middle East.

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